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Senior Manager, Performance Success
2 months ago
The Senior Manager, Performance Success will lead a small team responsible for delivering multi-channel measurement reporting, performance optimizations, and post-campaign recaps for advertising campaigns. This role requires clear and effective communication both with internal and external clients.
Key Responsibilities- Serve as the single point of contact for client communications after all content and media elements have launched, including coordinating and preparing for client touchpoints, scheduling performance check-ins, delivering reporting & optimizations, and leading the post-campaign narrative.
- Lead 1-2 Performance Analysts and Managers and train new hires.
- Provide top-tier support to multifaceted and highly complex programs and strategic partners from hire date. Proactively anticipate client needs throughout all stages by taking initiative, identifying opportunities, offering solutions to client challenges, and finding ways to constantly improve our product and our client experience.
- Coordinate with key internal stakeholders to ensure delivery of program KPIs and client expectations.
- Activate social buying and paid social posts on respective platforms (including but not limited to Facebook, Twitter, and LinkedIn) for both brand and content campaigns.
- Create client reports and presentations for all partnership elements - content, brand, custom ads, research study, social media, etc. Coordinate with internal experts to develop strategic recap narratives ultimately driving towards strong renewal conversations.
- Lead performance discussions with internal and external stakeholders, presenting the details of performance reports and recommending optimizations and program enhancements.
- Produce insights, trends, and recommendations to support internal and external teams' understanding of product best practices and areas for optimization.
- Partner with other Senior Managers and Performance Success Directors to identify, develop, and solidify new processes and operational best practices for the larger team. Ensure that key insights are well documented and clear for all employees.
- Accountable for Performance sector-based communications/updates and rollouts (QBRs, BPs, new measurement tools).
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. We have produced unrivaled quality content for more than 130 years and today have one of the world's largest news-gathering operations globally.
We are home to leading publications and products, including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.
We are a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the TeamOur Client Success Group is a team of post-sales experts who work with Wall Street Journal Barron's Group advertising and events clients to ensure smooth and successful execution of our multifaceted programs.
The Client Success team is the engine that drives WSJ BG's work with momentum and efficiency. Sitting at the nexus between clients, sales, and execution, the team will be experts at synthesizing client and internal intelligence to successfully deliver high-performing programs.
