Digital Marketing Strategist

16 hours ago


New Orleans, Louisiana, United States JMH Companies Full time
Job Title: Digital Marketing Manager

JMH Companies is seeking a highly skilled Digital Marketing Manager to drive our B2B and D2C marketing efforts and spearhead strategic campaign development.

Key Responsibilities:
  • Develop and execute comprehensive B2B and D2C digital marketing strategies, aligning marketing initiatives with overall business objectives and leveraging data-driven insights to optimize campaigns and maximize ROI across both B2B and D2C segments.
  • Lead strategic campaign planning and execution, overseeing the development, implementation, and measurement of integrated marketing campaigns across various digital channels, catering to both B2B and D2C audiences.
  • Manage and optimize digital marketing channels, maintaining and optimizing company websites, blogs, and social media platforms, and ensuring all strategies are aligned with SEO best practices.
  • Measure and analyze marketing performance, tracking key performance indicators (KPIs) and providing regular reports on campaign effectiveness, analyzing performance across both B2B and D2C segments, and utilizing analytics tools to identify opportunities for optimization and growth.
  • Collaborate with cross-functional teams, working closely with sales, product, business intelligence, IT, and other departments to ensure alignment and maximize marketing impact across both B2B and D2C segments.
  • Stay up-to-date with industry trends, continuously researching and staying informed about the latest digital marketing trends, technologies, and best practices, considering the unique needs of both B2B and D2C markets.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3+ years of experience in B2B and D2C digital marketing, with a strong focus on strategic campaign planning and execution.
  • Proven track record of developing and executing successful digital marketing campaigns across both B2B and D2C segments.
  • Deep understanding of digital marketing channels, including SEO, PPC, web content marketing, social media, and paid social and online advertising, with a focus on tailoring strategies for both B2B and D2C audiences.
  • Strong analytical skills and ability to interpret data to inform marketing decisions for both B2B and D2C segments.
  • Excellent project management and organizational skills.
  • Strong communication and interpersonal skills.
  • Experience with marketing automation tools (e.g., Salesforce, Sprout Social) and analytics platforms (e.g. GA4) is preferred.
  • Experience with Contentful CMS System is a bonus.


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