Digital Marketing Specialist

2 days ago


New Orleans, Louisiana, United States The Moran Group Full time
SEM/Performance Marketing Specialist Job Description

We are seeking a highly skilled SEM/Performance Marketing Specialist to join our team at The Moran Group, a top Louisiana ad agency. As a key member of our Digital Marketing team, you will be responsible for planning and executing paid search strategies and tactics for our clients.

This role will involve working closely with our Digital Media and Account Management departments to increase the online presence and ROI for our clients. You will be responsible for analyzing and optimizing paid search campaigns in Google Ads and Microsoft Ads/Bing search engines, as well as providing detailed analysis of key metrics and program tracking techniques to increase overall search performance efficiency.

Main Responsibilities:
  • Keyword and competitive research for paid search campaigns
  • Creation, implementation, tracking, analyzing, and optimizing paid search campaigns in Google Ads and Microsoft Ads/Bing search engines
  • Analyzing and on-going optimization of bids, ad copy, and landing pages to maximize paid search effectiveness
  • Setting and managing expectations of client and internal teams
  • Collaborating with internal teams on projects with performance and budget goals
  • Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
Requirements:
  • Degree in Marketing, Business, Math, Communications, or related field or relevant experience
  • Specific knowledge of major search engines such as Google, Yahoo, Bing, and others
  • Experience with website analysis tools (Google Analytics) and keyword tools (Google, etc)
  • Up-to-date on latest paid search changes and industry practices
  • Strong organizational skills and attention to detail

We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and experienced SEM/Performance Marketing Specialist looking for a new challenge, please submit your application.



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