Marketing Professional

4 days ago


New Orleans, Louisiana, United States Hueman PE Talent Solutions Full time

Marketing Specialist Job Description

**Job Summary**

Michelli Weighing & Measurement is seeking a highly skilled Marketing Specialist to join their team. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote team building, customer service, and profitable sales and service.

**Key Responsibilities**

* Collaborate with manufacturer product marketers and account managers to create and execute marketing strategies, customer development, and customer retention campaigns.
* Develop case studies and customer success stories with input from account managers and company management.
* Conduct market research, monitor competitors, and stay up-to-date with market trends to help the company win more customers.
* Create a marketing plan outlining short and long-term objectives.
* Manage all website properties, including design, development, and search engine optimization to improve digital presence.
* Develop media placement strategies and campaigns, including digital and traditional advertising objectives.
* Perform graphic design and copywriting activities as needed to produce content and marketing collateral.
* Distribute marketing collateral to account managers pending manager approval.
* Coordinate marketing support for events such as trade shows, conferences, and other opportunities.
* Research and present new software options to help streamline prospecting, lead management, and sales processes.
* Interact with other departments to ensure exceptional customer service and solve problems effectively.
* Prepare and review forecasts to ensure achievement of financial targets, control of operational costs, and increase profitability.
* Strive to meet ISO 9001 Quality Management System Objectives.
* Follow executive management directions.
* Communicate via phone, fax, computer, email, and personal calls.
* Attend training sessions.
* Some travel may be required.

**Requirements**

* Two years or more in marketing activities preferred.
* College Bachelor Degree in Marketing preferred.
* Graphic design experience.
* Adobe Creative Cloud experience.
* Digital marketing experience (SEO, SEM, SMM).
* Google webmaster tools/analytics experience a plus.
* Management training a plus.
* Use of a computer (Microsoft MS Outlook, MS Word, MS Excel, MS PowerPoint programs).
* Project management.
* Personnel management.
* Customer service development.

**About Michelli Weighing & Measurement**

Michelli has grown to over 20 locations in their 70 years of business. Our experts can help keep you operating in peak condition. Michelli is ISO 9001 registered, and our calibration lab is ISO 17025 accredited. We show the world what measurement can do.

If you are interested in learning more about Michelli Weighing & Measurement and this career opportunity, apply today.



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