Business Development Director

1 week ago

Memphis, Tennessee, United States BrightSpring Health Services Full time
About the Role

The Area Vice President of Business Development is a key leadership position responsible for driving growth and revenue for the assigned area or territory. This role requires a strategic thinker who can identify and pursue new business opportunities, develop and execute business development strategies, and lead a team of account managers.

Key Responsibilities
  • Develop and implement sales and marketing strategies to grow and expand the Home Health business in the assigned area.
  • Direct the implementation of sales strategy through discussions with the area business development team.
  • Monitor and maintain data on market area, including competitors and marketing strategies, and work with the RVP of Business Development to develop a comprehensive marketing plan.
  • Manage and direct the area business development team in planning in-services, presentations, and addressing issues with referral sources.
  • Initiate and coordinate contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations.
  • Support and promote company philosophy to referral sources in the community.
  • Develop and maintain a comprehensive working knowledge of the organization's markets, including key referral sources, competitors, governmental agencies, and major payer groups.
  • Monitor current industry and marketplace changes and opportunities for competitive advantage.
  • Participate and contribute to the annual budgeting process for the Home Health Division for the respective area of responsibility.
  • Hold leaders and teams accountable for the achievement of monthly, quarterly, and annual budgets and business/clinical quality goals.
  • Provide leadership, mentoring, coaching, and development to direct reports.
  • Responsible for reporting on plans and achievement of business, admission, and clinical/quality goals to division President and Company CEO.
  • Responsible for recruiting, interviewing, hiring, and training of direct reports.
  • Monitor turnover in the area of responsibility.
  • Ensure proper hiring, training, and development of newly hired staff.
  • Work closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts.
  • Monitor metrics proactively to effect change in a positive direction before month end.
  • Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions/growth.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Ten years of experience in hospice and/or home health business development.
  • Proven success in the development and execution of strategic marketing plans.
  • Experience in strategic planning and collaboration with executive, sales, product development, and key operational groups.
  • A deep and broad professional network that aligns to our target client base.
  • Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts.
  • Strong analytical, communication, and negotiation skills.
  • Ability to work with remote teams with units in multiple locations.
  • Relationship building skills.
  • Excellent presentation and public speaking and sales skills.

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