Corporate Engagement Business Development Lead

6 days ago

Baltimore, Maryland, United States Babson Full time
About the Role

The Program Manager, Strategic Alliance plays a key role in advancing visibility of Babson College to corporate members and builds deep partnerships to cultivate new opportunities while expanding the pipeline of corporate prospects, effectively acting as a lead generator for the Corporate Engagement Business Development team.

Key Responsibilities
  • Maintain and grow existing clients by renewing existing Strategic Alliance member agreements, building rapport with Strategic Alliance clients, promoting and scheduling events to build visibility of program and its benefits, managing outreach campaigns in Salesforce, and developing marketing intelligence on Strategic Alliance members' professional development needs.
  • Foster and solidify long-term relationships with current and prospective clients to ensure continuous development and expansion within each Strategic Alliance member corporation. This includes outreach to all existing clients to discuss program status; monitoring existing agreements and preparing renewals; and monitoring customer satisfaction to gauge any expansion opportunities.
  • Manage, promote, and emcee quarterly Taste of Babson events to all Strategic Alliance members through outreach campaigns utilizing Salesforce.
  • Schedule and represent Babson at various events at clients' locations to promote Strategic Alliance program and its benefits at company events such as benefits fairs, tabling events, coffee hours and/or company education fairs.
  • Work in tandem with Corporate Engagement's business development team to expand outside of main point of contact to get in front of other decision makers, influencers, end users within assigned accounts to actively promote Babson and maximize potential professional development opportunities.
  • Update and track all interactions in Salesforce, ensuring membership statuses are current, and clients have met their requirements to remain in good standing.
  • Prepare monthly update statuses on Strategic Alliance members and proactively share updates with Corporate Engagement team and key stakeholders at Babson.
  • Build the top of the sales funnel for business development team by using marketing intelligence gained from relationship building, sourcing leads, mine potential professional development opportunities within Strategic Alliance organizations and make introductions for Corporate Engagement's Sr. Director Business Development.
  • Expand the Strategic Alliance Program membership and identify new members in key demographic areas such as Miami, Boston, and across the US.
  • Develop relationships with major targets within the various markets and maintain key contacts.
  • Utilize CRM (Salesforce) to strategically conduct outreach to grow interest, keep contacts 'warm' and track all sales activity.
  • Schedule weekly meetings and make presentations to senior HR professionals.
  • Make warm introductions within account to Corporate Engagement business development team.
  • Contribute information to business development team by evaluating meeting results; identifying needs to be filled; analyzing and relaying customer reactions.
  • Create monthly dashboards tracking progress
  • Assume additional responsibilities as required.

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