SEO Analyst
2 days ago
We are seeking a highly skilled SEO Analyst to join our team at IPG Mediabrands. As an SEO Analyst, you will be responsible for helping our clients improve their visibility in organic search results.
Key Responsibilities:- Research and recommend SEO tactics for our enterprise client roster
- Conduct research and testing of new tools, techniques, and ranking factors
- Compile reports with a solid understanding of Excel spreadsheet formulas
- Perform various SEO audits, including content, competitive, technical, and CRO
- Pull data from multiple platforms, including Google Analytics, Adobe Analytics, and Google Search Console
- Understand and evaluate website authority and link equity
- Create visual and semantic sitemaps
- Work efficiently through task lists and utilize project management tools
- Support business development and account teams as needed in SEO sales and presentations
- Ample experience in SEO or digital marketing, or with website strategy and/or within an agency environment
- Expertise with Microsoft Office, especially Excel
- Excellent research and writing skills with an attention to detail
- Ability to multitask and handle other duties as assigned
- Ability to explain why and when certain search results appear for various queries
- Comprehension of content categorization, technical optimization, and link equity concepts
- Understanding of basic web development technologies, including HTML and CSS
- Strong communication skills and the ability to explain SEO concepts in a concise manner
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks and through our award-winning specialty business units.
We are committed to fostering a culture of inclusion and belonging, and we welcome diverse backgrounds, perspectives, and lived experiences. If you are passionate about SEO and digital marketing, and you are looking for a challenging and rewarding role, we encourage you to apply.
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