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Marketing Technology and Content Analyst

2 months ago

Whippany New Jersey, United States Suburban Propane Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Technology and Content Specialist to join our Marketing team at Suburban Propane. As a key member of our team, you will be responsible for implementing and managing marketing and technology platforms, overseeing digital content strategies, and collaborating with multiple departments to ensure effective implementation of digital initiatives.

Key Responsibilities:

  • Deploy, implement, and manage various marketing technology platforms to support digital marketing initiatives.
  • Ensure seamless integration and functionality of customer relationship management (CRM) systems, marketing automation tools, and other marketing technology solutions.
  • Optimize platforms to streamline marketing operations and provide technical support for digital marketing campaigns and projects, troubleshooting issues as they arise.
  • Maintain and update CRM systems, marketing automation tools, and other marketing technology solutions to ensure they align with business needs and industry best practices.
  • Ensure all content is search engine optimization (SEO)-optimized and adheres to digital marketing best practices.
  • Collaborate with content creators to develop engaging and high-converting content across various digital channels.
  • Collaborate cross-functionally with marketing, information technology (IT), and other teams to align digital efforts with overall business objectives.
  • Communicate effectively with stakeholders to report on campaign performance, technical updates, and new opportunities.

Why Work with Us:

At Suburban Propane, we offer a dynamic and supportive work environment, competitive pay, and a comprehensive benefits package, including medical, dental, and vision insurance, paid time off, a 401(k) with company match, and opportunities for continued learning and career development.

Requirements:

  • Bachelor's Degree required.
  • Minimum 2 years related experience.
  • Strong understanding and prior experience working with CRM systems, marketing automation, and data analytics tools.
  • Experience with SEO, paid campaigns, data security, and compliance best practices.
  • Demonstrated experience with creative design tools (Adobe Creative Suite, Canva, etc.).
  • Proven experience in maintaining and updating websites, with knowledge of HTML, CSS, and WordPress website management.