Marketing Coordinator

2 months ago

New Orleans, United States Search Influence Full time
Job DescriptionJob Description

You love all things digital marketing. You’re a strategic and creative thinker who enjoys bringing campaigns to life.  You’re a get-things-done type of person who loves accomplishing your TODO list and organizing all the things. 

Search Influence is seeking two entry-level positions: SEO Coordinator and Digital Advertising Coordinator. The ideal candidates are skilled in project management and passionate about digital marketing, specifically search engine optimization or paid advertising campaigns.

If you thrive in a fast-paced environment, keep your eye on the ball while keeping track of many tasks, and are hungry to learn, apply today

Digital Advertising Coordinator:

  • Research target audiences to inform digital advertising campaigns
  • Evaluate performance data and support analysts in the optimization of campaigns
    • Use data from advertising platforms like Google, Meta, and LInkedIn combined with data from reporting software like Google Analytics, Google Looker Studio and call tracking platforms
  • Drive direction for compelling ad copy and landing pages 
  • Monitor and manage online advertising budgets and develop budget recommendations
  • Collaborate with Digital Advertising Analysts and other team members throughout the organization to create effective digital advertising campaigns

SEO Coordinator:

  • Support with the development of SEO and content strategies
  • Tracking campaign expenses/budget and reconciling discrepancies
  • Support with SEO research and competitive analysis
  • Analyzing data for client websites for on-site and off-site optimization opportunities
  • Collaborate with SEO Strategists and team members throughout the organization to help ensure search optimization of all marketing efforts

To snag either of the above roles:

  • Have relevant experience in digital marketing
  • Demonstrate a high level of attention to detail, initiative, and ownership
  • Be obsessive about organization, timely delivery, and detail orientation
  • Possess strong analytical and problem-solving skills
  • Demonstrate enthusiasm, energy, and a ‘can do’ attitude
  • Capacity to quickly learn applicable systems and processes
    • Understand how to use advanced functions of Excel for data analysis
    • Understand website analytics tools (e.g٫ Google Analytics, Google Search Console٫ ahrefs, Semrush, Advanced Web Ranking)
  • Have efficient organizational and follow-through skills
  • Demonstrate resilience by adapting quickly and easily to changes in the industry and in internal processes
  • Proficiently handle day-to-day tasks on Mac (including Google Drive)
  • A match to our company values: Collaborative, Hungry, Agile, Reliable, Genuine, Effective, and Dedicated

Working at Search Influence, you will enjoy:

  • Frequent communication to stay in touch and on-task: Fully remote, our well-established routine of daily huddles and weekly team meetings via Zoom, and our company-wide chat platform assure we stay frequently in touch and always on-task, all while having fun. 
  • Training & tools: We provide extensive training on both our services and our processes, as well as tools to make your job efficient including custom software and CRMs in which client projects and tasks are tracked and organized. We also have a culture of continuous improvement - meaning Digital Advertising Coordinators contribute to the efficiency and effectiveness of their own department through problem-solving and process refinement.
  • Mentorship & skill development: Every team member has access to a mentor from another part of the organization and ongoing 1on1s with their direct manager, supporting growth and skill development. Employees are encouraged to complete certifications relevant to their work.
  • Proven success in several industries: We represent successful clients across a spectrum of industries. Education, medical, and tourism are our specialties.

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