Digital Content Strategist for E-commerce Growth
7 days ago
Lactalis American Group is the world leader in dairy, with a strong focus on digital growth. Our brands have 3x the market share in e-commerce compared to traditional retail and outpace competitors in digital engagement.
Job Title: Digital Content Strategist for E-commerce Growth
We are seeking an experienced Digital Content Strategist to join our Sales Planning Team. The successful candidate will lead the creation, optimization, and distribution of impactful digital content across our retailer platforms, while diving into performance data to enhance sales, engagement, and conversion rates.
About the Role
This role combines responsibilities related to managing and optimizing online content with data-driven analysis and reporting. Key duties include:
- Content Management Systems (CMS), Product Information Management (PIM) & Data Modeling Oversight
- Responsible for all CMS and PIM systems for content syndication, including but not limited to Salsify, Syndigo, UNFI, Pinto, NielsenIQ, Brandbank, IX-One, 1World Sync, etc.
- Maintain and grow/evolve the Product Information Hierarchy and Taxonomy within Salsify.
- Manage online Sales Catalogs for LUSY Sales team: siggi s, Stonyfield, Club, and other catalogs as needs evolve.
- Manage day-to-day relationships and deliver direction/guidance to +7 vendor partners.
Data-Driven Content Strategy
The ideal candidate will work closely with marketing to develop and execute strategies to optimize content, ensuring alignment with brand guidelines and consumer needs. They will manage product listings across various e-commerce platforms, ensuring accurate and compelling product descriptions, images, videos, and enhanced content.
Required Skills and Qualifications
To be successful in this role, you will need:
- Bachelor's degree in marketing, business administration, e-commerce, digital media, data analytics, or related field.
- 5+ years of experience in e-commerce content management, digital marketing, or data analytics, preferably within a CPG or retail environment.
- Experience with online retail platforms like Amazon, Walmart, Instacart, or similar.
- Proficiency with content management systems (CMS) and product information management (PIM) systems for content syndication.
- Experience with Salsify is highly preferred.
- Skilled in data analytics and reporting tools like Google Analytics, Excel, Power BI, and e-commerce dashboards.
Earnings and Benefits
We offer a competitive salary range of $80,000 - $110,000 per annum, depending on your level of experience. In addition to your salary, you can expect to receive benefits including health insurance, retirement savings, and paid time off.
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