Digital Content Strategist for E-commerce Growth

7 days ago


Bedford, New Hampshire, United States Lactalis American Group Full time
About Lactalis American Group

Lactalis American Group is the world leader in dairy, with a strong focus on digital growth. Our brands have 3x the market share in e-commerce compared to traditional retail and outpace competitors in digital engagement.

Job Title: Digital Content Strategist for E-commerce Growth

We are seeking an experienced Digital Content Strategist to join our Sales Planning Team. The successful candidate will lead the creation, optimization, and distribution of impactful digital content across our retailer platforms, while diving into performance data to enhance sales, engagement, and conversion rates.

About the Role

This role combines responsibilities related to managing and optimizing online content with data-driven analysis and reporting. Key duties include:
  • Content Management Systems (CMS), Product Information Management (PIM) & Data Modeling Oversight
  • Responsible for all CMS and PIM systems for content syndication, including but not limited to Salsify, Syndigo, UNFI, Pinto, NielsenIQ, Brandbank, IX-One, 1World Sync, etc.
  • Maintain and grow/evolve the Product Information Hierarchy and Taxonomy within Salsify.
  • Manage online Sales Catalogs for LUSY Sales team: siggi s, Stonyfield, Club, and other catalogs as needs evolve.
  • Manage day-to-day relationships and deliver direction/guidance to +7 vendor partners.

Data-Driven Content Strategy

The ideal candidate will work closely with marketing to develop and execute strategies to optimize content, ensuring alignment with brand guidelines and consumer needs. They will manage product listings across various e-commerce platforms, ensuring accurate and compelling product descriptions, images, videos, and enhanced content.

Required Skills and Qualifications

To be successful in this role, you will need:
  • Bachelor's degree in marketing, business administration, e-commerce, digital media, data analytics, or related field.
  • 5+ years of experience in e-commerce content management, digital marketing, or data analytics, preferably within a CPG or retail environment.
  • Experience with online retail platforms like Amazon, Walmart, Instacart, or similar.
  • Proficiency with content management systems (CMS) and product information management (PIM) systems for content syndication.
  • Experience with Salsify is highly preferred.
  • Skilled in data analytics and reporting tools like Google Analytics, Excel, Power BI, and e-commerce dashboards.

Earnings and Benefits

We offer a competitive salary range of $80,000 - $110,000 per annum, depending on your level of experience. In addition to your salary, you can expect to receive benefits including health insurance, retirement savings, and paid time off.

  • Bedford, New Hampshire, United States Lactalis American Group Full time

    About Lactalis American GroupLactalis American Group, a family-owned business with over 85,000 professionals worldwide, is the world leader in dairy. Our core values of ambition, engagement, and simplicity drive everything we do.About the RoleWe are seeking an E-commerce Content Strategist & Analytics Expert to join our Sales Planning Team. This role will...


  • Bedford, New Hampshire, United States Lactalis American Group Full time

    Role OverviewLactalis US Yogurt, a leading player in the dairy industry, is seeking an experienced Brand Portfolio Strategist to join its marketing team. The successful candidate will be responsible for developing and executing brand strategies that enhance the Stonyfield Organic yogurt portfolio's market presence and deepen consumer engagement.About...


  • Bedford, New Hampshire, United States Lactalis American Group Full time

    Lactalis American Group, a leading global dairy company, is committed to providing healthy and delicious dairy products that bring people together. We are seeking an experienced Organic Brand Strategist to join our Marketing Team.The ideal candidate will have a passion for organic food and a keen analytical mindset. This role requires strong collaboration...

  • E-commerce Content

    1 month ago


    Bedford, United States Lactalis American Group Full time

    DescriptionLactalis US Yogurt is currently seeking candidates to join our Sales Planning Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core...

  • Digital Publishing

    4 weeks ago


    Bedford, United States COMAP, Inc. Full time

    Position Type: Full Time – Hybrid (35 hours a week)About Us:Consortium for Mathematics and Its Applications (COMAP) mission is to improve mathematics education with an emphasis on increasing student proficiency in mathematical modeling. We are looking to expand our impact with creative publications and digital outreach/engagement. We are seeking a...


  • Bedford, Massachusetts, United States Thermacell Repellents, Inc. Full time

    **Join a Rapidly Growing Team at the Forefront of Mosquito Repellent Solutions**We are seeking a creative and action-oriented Sr. Brand Manager to design and lead global brand fundamentals for healthy, long-term brand building.This role will be responsible for developing and implementing comprehensive brand strategies that align with and inform business...


  • Bedford, Massachusetts, United States Lexington Medical, Inc. Full time

    At Lexington Medical, Inc., we're driving innovation in minimally invasive surgical stapling solutions. Our team of experts is committed to delivering cutting-edge technology that improves surgical outcomes for healthcare providers and patients worldwide. As a growing company in the $6B+ Surgical Stapler market, we're seeking a Senior Marketing Strategist to...

  • Project Manager

    3 weeks ago


    Bedford, United States Digital Prospectors Full time

    Position: Project Manager, Global Field Medical TrainingLocation: Bedford, MA (Remote – Candidates must be local)Length: 6-12 monthsJob Description:Our client is seeking a highly organized, detail-oriented, and proactive Project Manager to join their Global Field Medical Training team. This is an exciting opportunity to manage and coordinate training...

  • Project Manager

    4 weeks ago


    Bedford, United States Digital Prospectors Full time

    Position: Project Manager, Global Field Medical TrainingLocation: Bedford, MA (Remote – Candidates must be local)Length: 6-12 monthsJob Description:Our client is seeking a highly organized, detail-oriented, and proactive Project Manager to join their Global Field Medical Training team. This is an exciting opportunity to manage and coordinate training...


  • Bedford, United States Talentburst Full time

    Sr. Paid Media Specialist Apply below after reading through all the details and supporting information regarding this job opportunity. Bedford, MA 01730 7+ Months Remote but Manager only interested in seeing East Coast Candidates! Job Description: Seeking a dynamic and experienced Sr. Paid Media Specialist to join our marketing team. In this position,...


  • bedford, United States TalentBurst Full time

    Sr. Paid Media Specialist Bedford, MA 01730 7+ Months Remote but Manager only interested in seeing East Coast Candidates! Job Description: Seeking a dynamic and experienced Sr. Paid Media Specialist to join our marketing team. In this position, the Sr. Paid Media Specialist will play a pivotal role in driving incremental revenue growth .com through...


  • Bedford, United States Smith Full time

    Smith is searching for a cloud-native expert to help lead the design and implementation of a new-generation scalable eCommerce platform for a key client. As a Technical Architect (TA) and a key hire in our composable commerce practice, you’ll not only play a lead role in this project—you’ll be a cloud-native pioneer, helping to build out and grow the...


  • Bedford, Massachusetts, United States Randstad USA Careers Full time

    Company OverviewRandstad USA Careers is the leading partner for talent, investing in exceptional professionals to drive business growth. We prioritize building lasting relationships with clients and candidates, aiming to deeply understand their needs for mutual success.Salary$110,000 - $140,000 per year, based on experience and qualifications.Job...


  • Bedford, United States Lactalis American Group Full time

    DescriptionLactalis US Yogurt is currently seeking candidates to join our Sales Planning Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core...


  • Bedford, Massachusetts, United States Shuvel Digital Full time

    Job SummaryWe are seeking a highly skilled Principal DevSecOps Engineer to join our team at Shuvel Digital in Boston Metro area. The successful candidate will have extensive experience integrating DevSecOps tools and leading agile teams to achieve Continuous Integration and Continuous Deployment (CI/CD) of applications.The estimated salary for this position...


  • Bedford, United States Lantheus Full time

    Lantheus is headquartered in Bedford, Massachusetts with offices in Billerica and in Canada and Sweden. For more than 60 years, Lantheus has been instrumental in pioneering the field of medical imaging and has helped physicians enhance patient care with its broad product portfolio.  Lantheus is an entrepreneurial, agile, growing organization that provides...

  • Product Researcher

    1 month ago


    New Bedford, United States Talent Hackers Full time

    This is a remote position. As a Product Researcher your primary role is to identify and track emerging and trending products across various social media platforms (Instagram TikTok Pinterest) and websites. You will be responsible for researching and analyzing 10 new products weekly collecting competitor data for ad testing and monitoring key metrics such as...


  • Bedford, United States Aspen Technology Full time

    AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for...


  • Bedford, United States Aspen Technology Full time

    AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for...


  • Bedford, United States Aspen Technology Full time

    AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for...


  • Bedford, United States Aspen Technology Full time

    AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for...


  • Bedford, United States Lactalis American Group Full time

    DescriptionLactalis US Yogurt is currently seeking candidates to join our Marketing Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values...


  • Bedford, Ohio, United States Sealed Air Corporation Full time

    About the JobWe are seeking a skilled Manufacturing Process Optimization Specialist to join our team at Sealed Air Corporation. This is an exciting opportunity for a motivated and experienced professional to lead process improvements, enhance productivity, and drive quality excellence in our manufacturing operations.Company OverviewSealed Air Corporation is...