Senior Marketing Strategist

7 days ago


Bedford, Massachusetts, United States Lexington Medical, Inc. Full time

At Lexington Medical, Inc., we're driving innovation in minimally invasive surgical stapling solutions. Our team of experts is committed to delivering cutting-edge technology that improves surgical outcomes for healthcare providers and patients worldwide. As a growing company in the $6B+ Surgical Stapler market, we're seeking a Senior Marketing Strategist to join our leadership team.

About the Role

We're looking for a seasoned marketing professional to develop and execute a global marketing strategy that establishes Lexington Medical as the platinum standard in surgical stapling products. This role can be based anywhere in the United States with frequent domestic and international travel.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive market penetration and revenue growth in collaboration with the Executive team and in alignment with the overall business strategy.
  • Establish global marketing plans, annual budgets, and KPIs to drive and evaluate upstream and downstream marketing performance; continuously optimize marketing campaigns based on performance metrics.
  • Build and deliver a demand generation strategy, with engaging content to educate and engage our target audience, resulting in a significant and forecastable qualified lead pipeline.
Requirements

To succeed in this role, you'll need:

  • Bachelor's or advanced degree in engineering, marketing, sciences, or another field.
  • 10+ years of medical device industry experience in product marketing, strategy, sales, and/or product management; experience leading both upstream and downstream marketing is preferred.
  • Proven success marketing physician preference items (PPIs).
  • Planning and analytical skills, along with experience integrating a strategic vision into an operational model with the ability to deliver insightful ideas and draw findings from data.
Compensation

The estimated salary for this role is $120,000 - $180,000 per year, depending on experience and qualifications.



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