Omnichannel Marketing Coordinator

2 months ago

Bedford, United States Lactalis American Group Full time

DescriptionLactalis US Yogurt is currently seeking candidates to join our Sales Planning Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.If you re looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from youAt Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you re excited about this role but your past experience doesn t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE  You may be just the perfect candidate for this or other roles within our company. From your PASSION to oursThe Omnichannel Marketing Coordinator is an integral part of the Omnichannel Marketing Strategy, Planning & Activation team that drives retail-specific execution of our brand s marketing strategies. It s an ideal role for a candidate who is passionate about shopper behavior and building best-in-class marketing programs. The role provides exposure to the sales and brand teams, as well as external retail partners both in-store and online.From your EXPERTISE to oursKey responsibilities for this position include:Strategic Planning Develop tailored retailer-specific plans for both a mix of regional and Tier 2/Tier 3 customers, aligning brand priorities, retailer needs, and key periods. This includes briefing, volume forecasting, budget allocation, KPI tracking, and ongoing plan adjustments.Customer First Serve as the expert on assigned retail partners, understanding their business landscape, growth pillars, in-store and online programs, and KPIs. Foster strong relationships with Retailer Marketing teams to gain insights into their challenges, growth objectives, and priorities. Act as the go-to omnichannel resource for the Lactalis US Yogurt field sales and marketing teams, provide recommendations tailored to retailer goals and business needs.Support sell-in and customer meeting needs for specific managed retailers.Executional Excellence Pioneer timely omnichannel marketing plan execution for key retailers, covering briefing, audience targeting, media/budget planning, creative development, and in-market execution.Deliver post program analyses and future recommendations based on measurable results. Lead development of online creative assets (Mobile Ready Hero Images, carousel assets) for LUSY s brands and work closely with e-Commerce Operations team to ensure digital shelf content is up to date.Manage creative and legal approvals for all customer programs. Assist with budget reconciliation, ensuring expenses align with the plan. This includes tracking invoices, reporting to sales and finance teams, and supporting financial targets.Manage omnichannel couponing efforts, including bar code creation, performance tracking, and analysisCollect inputs from sales team on ad-hoc requests, develop a plan and prepare to review with Omni and Sales leadership team for consideration on monthly bases. From your STORY to oursQualified applicants will contribute the followingBachelor s degree: business administration, marketing/sales concentration preferred.1-2 years of related work experience.Solid written / oral communication skills.Ability to work autonomously with minimal supervision.Excellent time management skills.Previous experience in the CPG industry preferred.Strong strategic, problem solving, and verbal/written communications skills.Strong interpersonal skills with the ability to establish close working relationships and interact positively with multiple departments and locations
both in person and remote.Strong work ethic and attention to detail with ability to prioritize, manage, and complete multiple projects with tight deadlines.Proven ability to thrive in a fast-paced environment and excel within a competitive product category (yogurt).Must have high degree of proficiency with all Microsoft applications
Excel, PPT, Word, Outlook.Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. 

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