Digital Performance Marketing Leader
4 hours ago
SharkNinja is seeking a highly skilled and experienced Vice President of Digital Performance Marketing & Loyalty to lead our digital marketing efforts in the Americas region. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives customer acquisition, retention, and revenue growth.
Key Responsibilities:- Digital Performance Marketing Strategy: Develop and implement a data-driven digital marketing strategy that optimizes customer journeys, maximizes return on ad spend, and improves overall digital channel performance.
- Loyalty and Customer Retention: Design and implement innovative loyalty programs that increase customer lifetime value and brand advocacy, leveraging data and customer insights to segment audiences and create tailored campaigns.
- Cross-Channel Optimization: Lead omnichannel marketing efforts, ensuring consistency across digital, social, mobile, and email platforms, and optimize channel mix for customer acquisition and retention.
- Leadership & Team Management: Build and lead a high-performing team of digital marketing and loyalty professionals, providing mentorship and career development opportunities, and fostering a culture of innovation, collaboration, and data-driven decision-making.
- Data & Analytics: Utilize advanced analytics and performance data to guide marketing strategies, implement marketing technology solutions, and drive predictive analytics and AI-driven personalization to deliver tailored marketing experiences at scale.
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
- Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech.
- Strong experience in the Americas market, understanding regional nuances and consumer behavior trends.
We are an equal opportunity employer and welcome applications from diverse candidates. If you require a reasonable accommodation to participate in the job application or interview process, please contact our People & Culture team.
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