Digital Marketing Director

6 hours ago


Needham MA USA, United States SharkNinja Full time
Job Title: Director, Digital Paid Marketing

At SharkNinja, we're seeking a highly skilled Director, Digital Paid Marketing to lead our digital paid marketing initiatives and drive customer acquisition, engagement, and conversion.

Key Responsibilities:
  • Develop and execute comprehensive paid digital marketing strategies to drive revenue growth and maximize ROI.
  • Manage performance across paid search, display, social, programmatic, and other paid media channels, ensuring alignment with SharkNinja's overall marketing objectives.
  • Lead the paid media budgeting, forecasting, and optimization process to ensure continuous improvement in campaign performance.
  • Leverage data and insights to inform campaign strategy, targeting, and optimization, ensuring continuous improvement in campaign performance.
  • Collaborate with internal teams and external agencies to ensure timely execution of campaigns and track KPIs to measure campaign success.
Requirements:
  • 8+ years of experience in digital paid marketing, with a focus on e-commerce or consumer products.
  • Expertise in Google Ads, Facebook Ads, DSPs, and other paid media platforms.
  • Strong analytical skills and experience with marketing analytics tools.
About SharkNinja:

At SharkNinja, we're committed to creating a diverse, inclusive, and equitable work environment where everyone can thrive. We value each unique voice and blend all of our diverse skills to strengthen our innovation every day.

We're looking for talented individuals who share our passion for innovation, customer satisfaction, and teamwork. If you're a motivated and results-driven professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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