Brand Director for Zig-Zag Segment

4 weeks ago


Santa Monica, California, United States Turning Point Brands, Inc. Full time
About the Role

We are seeking a seasoned Brand Director to lead the Zig-Zag segment, driving revenue growth and brand strategy execution. This role reports directly to the Head of Marketing and collaborates with cross-functional partners to meet and exceed revenue targets.

Key Responsibilities
  • Develop and execute the annual marketing plan to ensure growth targets are achieved while maintaining compliance with legal and regulatory requirements.
  • Build integrated marketing communication plans and overall brand strategies with key internal stakeholders, prioritizing brand awareness, trial, and repeat.
  • Strong P&L influence, inclusive of sales forecasts, COGS optimization, and resource allocation.
  • Guide creative executions that build brand equity based on brand positioning, campaigns, vision statement, and core strategies.
  • Leverage category trends and consumer insights to build brand plans that continue to grow this iconic brand.
  • Evaluate the competitive landscape and ensure the brand is effectively competing.
  • Oversee in-market product offerings and determine portfolio optimization to ensure top and bottom-line growth while minimizing cannibalization.
  • Partner with Sales on sharing brand initiatives and priorities, in-store programming, customer sell-in presentations, and education materials.
  • Collaborate with cross-functional teams to ensure strong business plans and execution.
Requirements
  • Bachelor's degree in Marketing or related field.
  • 8-10 years of Brand Management experience, ideally in a CPG company.
  • People management experience at multiple levels.
  • Strong business acumen and marketing abilities.
  • Excellent communication skills and ability to manage multiple stakeholders effectively.
What We Offer
  • Competitive salary and benefits package.
  • 12 Paid Holidays.
  • PTO (Paid Time Off).
  • 401K with company match.
  • Medical, Dental, Vision Insurance.
  • Short Term Disability Insurance.
  • Basic Life Insurance.
  • Tuition Assistance.
  • DailyPay.


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