Senior Brand Manager, Zig Zag

4 hours ago

Santa Monica, California, United States Turning Point Brands, Inc. Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Turning Point Brands, Inc. This is a unique opportunity to lead the brand strategy and execution for the iconic Zig-Zag brand.

The successful candidate will be responsible for developing and executing the annual marketing plan, ensuring growth targets are achieved while maintaining compliance with legal and regulatory requirements.

Key responsibilities include:

  • Overseeing the development and execution of the annual marketing plan
  • Accountable for understanding, monitoring, and influencing revenue performance for the brand
  • Building plans that are consumer-first with an understanding of the full picture of brand building
  • Building an integrated marketing communication plan and overall brand strategy with key internal stakeholders
  • Strong P&L influence inclusive of sales forecasts/projections, COGS optimization, and resource allocation
  • Guide the creative executions that build brand equity based on brand positioning, campaigns, vision statement, and core strategies
  • Leverage category trends and consumer insights to build brand plans that continue to grow this iconic brand
  • Evaluate the competitive landscape and ensure the brand is effectively competing
  • Oversee the in-market product offerings and determine portfolio optimization to ensure we are maximizing top and bottom-line growth while minimizing cannibalization
  • Work with Product Development to align on commercialization and go-to-market plans of incremental line extensions and/or new products
  • Partner with Sales on sharing brand initiatives and priorities, in-store programming, customer sell-in presentations, and education materials
  • Support Marketing Services team with creative input and alignment, as needed
  • Partner with Creative team to drive break-through creative work with a concentration on building brand awareness, equity, and establishing key points of differentiation
  • Collaborate with cross-functional teams to ensure strong business plans and execution
  • Provide regular updates on assigned brand(s) to senior management
  • Manage staff of 2-5 including recruiting, hiring, training, coaching, supporting, etc.

Requirements:

  • Bachelor's degree required, preferably in Marketing or related subject
  • 5 to 8 years Brand Management experience, ideally in a CPG company
  • People management experience
  • Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations, which the company will assist in and coordinate training
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

Preferred Qualifications:

  • Nielsen/IRI experience
  • Ability to travel 15% of the time

Benefits:

  • Competitive salary and benefits
  • 12 Paid Holidays
  • PTO (Paid Time Off)
  • 401K with company match
  • Medical, Dental, Vision Insurance
  • Short Term Disability Insurance
  • Basic Life Insurance
  • Tuition Assistance
  • DailyPay

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.

BE AWARE OF FRAUD: TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver's license number or passport information over the phone or via e-mail.

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