Digital Media Sales Executive

7 days ago

Saginaw, Michigan, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We strive for excellence in our industry by continuously upgrading our technology and seeking innovative ways to stay ahead in our markets. Our focus is on developing the skills and expertise of our employees to ensure they are the best in the business.

About WNEM

At WNEM, our goal is to be the top-rated local television station in the Mid-Michigan market and the #1 digital platform across the state, region, and country.

We are committed to delivering the highest standards of excellence in our local news, entertainment, information, and public service programming. Our top-rated news station and broadcast website make us a leader in the industry.

We are a mid-sized market with opportunities for growth and a self-starting team driven by a desire for success. We value honesty and integrity, which helps us build trust with our viewers, colleagues, and business partners.

Job Summary/Description

WNEM-TV is seeking a Media Executive with a digital-first approach and a proven ability to present, negotiate, close deals, and build long-term relationships.

This high-energy creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.

Duties and Responsibilities
  • Work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted email, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
  • Understand and communicate the value that digital solutions can bring to advertising campaigns. Collaborate with clients on strategic planning to achieve their advertising objectives.
  • Implement strategies to consistently grow revenue and exceed revenue goals.
  • Establish credible relationships with the local business community.
  • Make sales calls to existing and prospective clients.
  • Maintain assigned accounts and develop new accounts.
  • Prepare and deliver sales presentations to clients.
  • Provide clients with information regarding rates for advertising placement in all media platforms.
  • Provide management with timely and accurate monthly, quarterly, and annual budget forecasts.
  • Maintain an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge.
Qualifications and Requirements
  • Bachelor's degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field.
  • Must be able to work under daily deadline pressure with attention to detail.
  • Valid driver's license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Knowledge of Wide Orbit and ComScore a plus.
  • Solid computer skills using Excel, Word, and PowerPoint.

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