Sales Director

3 weeks ago


Rochester, New York, United States Nexstar Broadcasting Full time

The Sales Director will lead the day-to-day operations of the Sales department, driving revenue growth and exceeding targets across Broadcast and Digital Platforms.

Key Responsibilities:

  • Develop and execute sales strategies to achieve revenue goals
  • Lead the broadcast/digital sales teams and make decisions regarding hiring, evaluation, promotion, and termination of employees
  • Manage inventory and revenue forecasting, as well as recruitment, training, evaluation, and development of sales professionals
  • Develop and cultivate client relationships alongside Account Executives
  • Prepare budgets and approve budget expenditures, and manage Accounts Receivable

Requirements:

  • Bachelor's degree in marketing, advertising, or mass communications, or an equivalent combination of education and work-related experience
  • Minimum three-five years of multiplatform media sales experience
  • Working knowledge of the local digital and media advertising landscape, including linear, display, video, programmatic, native, OTT, social, SEO, SEM, email, and emerging digital trends and innovative product solutions
  • Fluency in English, excellent communication skills, both oral and written, and a valid driver's license with an acceptable driving record
  • Experience guiding, directing, and motivating personnel, including setting and monitoring performance standards, and establishing long-range objectives and specifying strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners, and other office equipment, and experience with Wide Orbit Traffic/Media Sales, Matrix, or similar CRM platform, Nielsen/comScore measurement, and Google Analytics

Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.

The Company's portfolio of digital assets, including its local TV station websites, The Hill, and , are collectively a Top 10 U.S. digital news and information property.

Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people.

The Company's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.



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