Lead Advancement Communications Specialist

2 weeks ago

Bethlehem, Pennsylvania, United States InsideHigherEd Full time

Position Overview

The Senior Writer within the Alumni Relations and Development sector plays a pivotal role in enhancing communication strategies, orchestrating events, and fostering volunteer initiatives that promote engagement among alumni and benefactors. This role entails the creation, research, and refinement of tailored as well as broad-reaching communications and educational materials directed at alumni and donors. Responsibilities encompass crafting proposals for donations, compiling background documents, producing newsletters, writing articles, developing profile narratives, designing brochures, and generating content for events, websites, and social media platforms.

Key Responsibilities

Enhance Fundraising and Stewardship Efforts (40%)

  • Develop, write, design, and edit personalized proposals and correspondence for alumni, donors, and supporters of the institution.
  • Create talking points and background documents that articulate the rationale for various institutional priorities, adaptable for specific proposals and communications.
  • Write and edit solicitation letters, emails, and social media content that promote regular contributions to the institution's annual fund, which is vital for academic advancements and scholarships.
  • Contribute to the creation of printed and digital materials that bolster fundraising initiatives, acknowledge donor contributions, and highlight the positive outcomes of their support.

Foster Alumni Engagement (40%)

  • Craft innovative and strategic newsletters and digital content, including donor and student profiles, news updates, and case statements to connect with alumni and benefactors.
  • Collaborate with colleagues across various departments to produce compelling content that resonates with the audience.
  • Assist in the development of additional communications materials that support alumni engagement, including video scripts and presentations.

Support Special Projects and Editorial Needs (20%)

  • Review and refine written content produced by team members to ensure high standards of quality and consistency.
  • Participate in relevant meetings and planning sessions to align on objectives.
  • Edit departmental materials as required, ensuring adherence to communication standards.
  • Uphold and advocate for the institution's communication strategies and branding guidelines.

Additional Responsibilities (5%)

Engage in team meetings and committees as necessary, providing support for various staff needs and undertaking related tasks as required.

All personnel are expected to contribute to fostering a respectful, inclusive, and welcoming workplace culture.

Qualifications

A Bachelor's degree coupled with a minimum of seven years of demonstrated experience in professional writing, whether in business, proposal, or journalism contexts.

Experience collaborating with individuals from diverse backgrounds is essential.

Preferred Experience

Experience in higher education development or public relations is advantageous. Familiarity with digital media and content creation is preferred, along with experience in philanthropy and major gift fundraising processes.

Skills Required

  • Exceptional communication, organizational, and interpersonal abilities.
  • Capacity to manage multiple projects concurrently.
  • Ability to work collaboratively with colleagues across various departments.
  • Strong research, writing, and editing skills, with a solid understanding of grammatical conventions and proofreading.
  • Proven capability to distill complex information into clear, engaging content tailored to diverse audiences.
  • Proficiency in Microsoft Office Suite, Google Workspace, and familiarity with content management systems like Drupal and WordPress, as well as Adobe Creative Suite.

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