Brand Manager Marketing Lead
2 weeks ago
The Kraft Heinz Company is a leading food and beverage company with a rich history of innovation and growth. As a Brand Manager, Marketing, you will play a critical role in driving demand for the Philadelphia business, developing and executing marketing plans, and defining the product mix, pricing, packaging, trade merchandising, advertising, and promotion strategies.
Key Responsibilities:
- Create consumer and customer demand for the assigned business and define the long-term strategy
- Execute marketing initiatives in support of long-term strategies through managing the cross-functional team
- Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising, and promotion strategies and allocate the budget accordingly
- Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives
- Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions, and new item launches
- Lead negotiations on new product opportunities or developments within set time-scales and budgets
- Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets
- Oversee analysis and reporting of performance across various key performance indicators (KPIs)
- Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables
Requirements:
- Bachelor's Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred
- 7+ years of experience (3+ years in marketing, product management, or brand management preferred)
- Prior experience managing a P&L preferred
- Ability to influence management, lead cross-functional teams, handle simultaneous projects, and work through others
- Outstanding verbal, written, and interpersonal communications skills
- Excellent organizational and project management skills
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