Senior Marketing Manager, Brand and Campaigns Lead

4 weeks ago

Chicago, Illinois, United States Walker Sands Full time

We're committed to fostering a diverse and inclusive workplace at Walker Sands. We encourage individuals from all backgrounds to apply for this role.

The Senior Marketing Manager, Brand and Campaigns will be responsible for developing and executing high-impact marketing campaigns that elevate our company's visibility and reputation.

This role requires a strategic thinker with expertise in brand positioning, campaign management, and integrated marketing strategies. The successful candidate will oversee the campaign calendar, content development, and brand initiatives, ensuring a cohesive approach across all touchpoints to drive brand awareness and customer engagement.

Key Responsibilities
  • Brand Development & Management:
    • Contribute to the development and lead execution of a holistic brand strategy to strengthen brand positioning and differentiation across all marketing channels.
    • Champion the Walker Sands brand identity, ensuring consistency in tone, voice, and messaging across all marketing materials and campaigns.
    • Collaborate with internal teams to create brand assets that reinforce the brand's unique value proposition and resonate with target audiences.
    • Oversee brand campaigns, ensuring alignment with broader marketing goals and that they effectively convey brand stories to drive awareness and affinity.
    • Manage award submissions, planning, and execution to bolster brand recognition within the industry.
  • Campaign Strategy & Execution:
    • Own the comprehensive campaign calendar, coordinating the execution of brand-driven campaigns, product promotions, industry-specific initiatives, and content distribution.
    • Develop and execute integrated marketing campaigns across channels (email, digital, PR, social, and events) that drive brand engagement and support business objectives.
    • Collaborate with creative, PR, social media, and paid teams to ensure campaign assets and messaging are on-brand and resonate with target audiences.
    • Measure and optimize the effectiveness of campaigns to ensure alignment with key brand metrics such as awareness, perception, and customer engagement.
  • Content Management:
    • Manage the creation of brand-aligned content, including thought leadership, sales enablement, and employer branding, ensuring it supports overarching campaign goals.
    • Oversee the editorial content calendar to ensure timely production and distribution of content across channels.
    • Provide editorial oversight for all content on the Walker Sands website, ensuring brand consistency and quality across all touchpoints.
  • Social Media & Community Engagement:
    • Oversee and provide strategic direction for social media programs, ensuring platforms reflect the brand's voice and foster engagement with target audiences.
  • Event Management:
    • Lead the planning and execution of brand-focused virtual and in-person events, ensuring seamless integration with overall brand strategy and campaigns.
  • Administrative Support:
    • Provide additional support as needed, including adding content to the CMS, sales enablement tasks, and drafting company-wide emails.

The ideal candidate will have 4-5 years of experience in a fast-paced marketing setting, preferably in the B2B and/or technology space. They will have expertise in branding and campaign strategies, with some level of exposure to aspects of digital marketing a plus. Excellent verbal and written communication skills, as well as strong attention to detail and project management skills, are required. Experience managing junior team members is a plus.

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