Brand Manager, Marketing Leader

4 days ago


Chicago, Illinois, United States The Kraft Heinz Company Full time
Job Description

The Kraft Heinz Company is a leading food and beverage company with a rich history of innovation and growth. As a Brand Manager, you will play a critical role in driving the success of our iconic brands, including Classico Pasta Sauce.

As the CEO of the Classico business, you will be responsible for developing and executing a comprehensive brand strategy that drives transformative growth and profitability. This will involve working closely with cross-functional teams to gain insights, develop marketing plans, and execute campaigns that resonate with our consumers.

Key responsibilities will include:

Developing short- and long-term business and marketing plans for Classico

Leading brand communications strategy and partnering with Omnishopper teams to bring brand strategy to life consistently at every consumer touchpoint

Building, strengthening, and optimizing key elements of the brand foundations, such as point of difference, and socializing and driving buy-in for the evolution of the brand- both internally and with retailers

Determining financial viability, operational feasibility, and strategic fit of brand activities

Building a roadmap for brand growth, including both demand and supply-generating initiatives

Owning the full P&L for Classico, with accountability for delivering profit, volume, and market share objectives

Leveraging multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace whitespaces, and develop a strategy and action plan to drive growth

Partnering with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization

Managing cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches

Partnering with Consumer Insights team to drive consumer learning plan

Qualifications include a Bachelor's Degree in Business, Marketing, or related field, with a minimum of 7 years of experience in marketing, product management, or brand management. Prior experience managing a P&L is preferred, as is strong commercial acumen and the ability to manage a full business from big, strategic projects to running the business day-to-day. The ideal candidate will be a strategic, big picture thinker who can also execute with excellence, with a strong influence and experience in 'selling' people on their ideas.

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