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Event Lead Generation and Campaign Support Marketing Manager

1 month ago

San Francisco, California, United States SF Fire Credit Union Full time
Job Description

We are seeking a highly skilled and experienced Event Lead Generation and Campaign Support Marketing Manager to join our team at SF Fire Credit Union. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns.

Key Responsibilities:
  • Develop and implement strategies to generate high-quality leads through brand partnerships & various events, including high-impact, local events (popular music, sports, entertainment), conferences, and networking events.
  • Identify and target key industries and events to maximize lead acquisition.
  • Collaborate with Virtual Branch teams to define lead criteria and ensure alignment between marketing and sales efforts.
Event Management:
  • Plan, organize, and execute events from conception to completion, including logistics, content creation, vendor management, and on-site coordination.
  • Develop event promotion strategies and manage pre-event, during-event, and post-event marketing activities.
  • Measure and analyze event performance, including lead generation effectiveness, attendee engagement, and overall ROI.
Campaign Support:
  • Oversee the publishing of marketing assets, including but not limited to email campaigns, social media posts, media posts, online and Mobile Banking banners, website content, and internal communications.
  • Ensure that all campaign assets are aligned with the overall marketing strategy and brand guidelines.
  • Design and execute integrated marketing campaigns to support lead generation objectives, including email marketing, social media, and content marketing.
  • Collaborate with internal creative teams and external agencies to develop compelling campaign materials and messaging.
  • Monitor and report on campaign performance, including lead conversion rates, engagement metrics, and overall campaign success.
Quality Assurance:
  • Conduct thorough QA of campaign assets to identify and resolve issues related to content accuracy, design, functionality, and compliance.
  • Implement and maintain QA processes and checklists to ensure high standards of quality and consistency.
Cross-Functional Coordination:
  • Collaborate with marketing, design, content, and IT teams to gather requirements, review asset drafts, and ensure timely delivery.
  • Provide feedback to creative and content teams to refine and improve assets before final publication.
Analytics and Reporting:
  • Work with our Data Analyst to track and analyze key performance indicators (KPIs) related to lead generation and event success.
  • Generate reports and insights on asset performance to inform future campaigns and improvements.
Stakeholder Management:
  • Work closely with internal teams, including sales, product, and creative, to ensure cohesive messaging and alignment on objectives.
  • Manage relationships with external vendors, partners, and stakeholders to ensure smooth event execution and successful partnerships.
Continuous Improvement:
  • Stay current with industry trends, best practices, and emerging technologies in event management and lead generation.
  • Propose and implement improvements to enhance lead generation strategies and event execution processes.

We offer a competitive compensation and benefits package, including a 401(k) and Employer Match, Health, Vision, Dental, STD/LIFE/AD&D and Life Insurance, Annual Incentive/Bonus Program, Tuition Reimbursement Program, 11 Paid Holidays + Competitive PTO package, Home & Consumer Loan Program (Discounted Rates), Professional development and training programs, On-demand personal coaching resource, and Wellness Program (Discounted Gym Membership).