Marketing Manager, ANZ

3 weeks ago

San Francisco, California, United States Cloudflare Inc Full time
About Us

At Cloudflare, we are on a mission to help build a better Internet. Today, the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.

Our Culture

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare.

About the Role

Cloudflare is looking for an enthusiastic B2B Enterprise marketing associate, who is dynamic, creative, and analytical. The individual has a track record of delivering creative and smashing programs that generate new prospects and grow the marketing revenue pipeline. This person will be dedicated to growing our businesses in ANZ.

You will create, launch, and drive a series of digital campaigns that span a variety of online channels - email, social, and webinars to name a few. You will also drive our in-person and virtual events tactics and end-to-end execution. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts. You must have the basic working knowledge and expertise of the demand generation marketing funnel and lead flows. The right candidate will have the ability to work cross-functionally with all teams in-region and in headquarters in San Francisco. This is a regional role based in Sydney, Australia.

Responsibilities
  • Report into the Head of Marketing-ANZ based in Sydney
  • As the ANZ marketing manager, you will be responsible for both online and offline marketing tactics and execution for Australia and New Zealand
  • Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops, and many others in the development, execution, and measurement of marketing initiatives
  • Align marketing initiatives to directly support sales objectives, focusing on lead generation and opportunity development
  • Assess campaign performance using SFDC and Tableau reporting, evaluate ROI, and provide data-driven recommendations for improvement
  • Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops) across Australia and New Zealand that capture prospects and help move them into customers
  • Work with cross-functional team members (Design, Sales, Marketing, Finance, Product) to orchestrate high-impact integrated marketing campaigns
  • Work with the global marketing teams to optimize and localize global campaigns to ensure market relevancy
  • Manage campaigns from strategic planning and execution to evaluation, ensuring smooth project management throughout. Oversee timelines, track ROI, and implement data-driven optimizations to continuously improve performance
  • Communicate campaign results to key stakeholders

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