Demand Generation Campaign Strategist
4 weeks ago
We're seeking a seasoned Demand Generation Campaign Strategist to join our team at Assembled. In this role, you'll be responsible for planning, executing, and optimizing multi-channel demand generation campaigns with a primary focus on LinkedIn and Google Ads.
The ideal candidate has a proven track record of creating and managing successful B2B campaigns, understands the nuances of each platform, and is adept at leveraging data to drive decisions and optimize performance.
Responsibilities:
- Develop and execute demand generation strategies aligned with business goals and growth targets.
- Collaborate with the marketing and sales teams to identify target audiences and define key campaign objectives.
- Create comprehensive campaign plans, including timelines, budgets, and performance goals.
- Design, implement, and manage LinkedIn and Google Ads campaigns to generate high-quality leads.
- Develop compelling ad copy, creatives, and landing pages tailored to the target audience.
- Manage day-to-day operations of campaigns, including monitoring, optimization, and troubleshooting.
- Continuously analyze campaign performance using various analytics tools and dashboards.
- Conduct A/B tests to optimize ad performance and improve ROI.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.
Requirements:
- 3-5 years of experience in demand generation or digital marketing, with a focus on LinkedIn and Google Ads.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
We offer a competitive salary range of $110,000 - $140,000 per year, stock options, and a comprehensive benefits package, including medical, dental, and vision benefits, paid company holidays, sick time, and unlimited time off.
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