GTM Campaigns Manager
4 days ago
The Marketing department at PitchBook is a critical component of the company's growth strategy, utilizing various tactics to support Sales and Customer Success departments in growing and retaining the client base. The Go-To-Market (GTM) Campaigns team consists of new sales, customer marketing, and international campaign managers, who develop and continually execute the go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage and renew customers, and ultimately grow market share with the platform and data offerings.
Key Responsibilities- Continually lean into a strategic, growth-oriented mindset by synthesizing inputs from multiple data sources to analyze customer behavior and derive actionable insights for improving customer experience.
- Work with cross-functional business partners to regularly gauge client sentiment through various strategies, including win/loss data, customer interviews, and external research, to pinpoint the challenges, business needs, and unique value propositions.
- Continually update and manage GTM priorities based on the articulation of customer insights, metrics, and overall desired customer impact.
- Monitor key customer metrics to inform marketing strategies or initiatives.
- Partner closely with account teams to understand their needs in relation to customer lifecycle stages and initiatives for marketing to support their efforts.
- Partner with Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns.
- Proactively inform channel owners (web, media, events, content/creative, etc.) of core GTM objectives, align holistic channel plans under GTM campaign strategy, and monitor and drive optimizations against targeted performance.
- Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition; ensure cross-functional teams leverage aligned content assets and messaging for each campaign.
- Partner with the brand team to develop and promote the PitchBook brand, positioning, and messaging. Identify core opportunities and moments in time to generate and amplify brand awareness.
- Own consolidation of GTM channel activity as it pertains to customer lifecycle campaigns. Work with channel partners to provide overarching goals, objectives, target audience details, and core messaging. Enable channel partners to develop channel recommendations, then use an overarching, strategic lens to finalize the GTM roadmap.
- Ensure consistent and fully optimized execution of campaigns and programs through active tracking of metrics and KPIs.
- Inform creation of compelling assets for PitchBook audiences to uplevel campaign touchpoints.
- Project manage programs and campaigns aligned to internal and external GTM initiatives within set timeframes.
- Support the vision and values of the company through role modeling and encouraging desired behaviors.
- Participate in various company initiatives and projects as requested.
- Bachelor's degree with a concentration preferably in Marketing or Business.
- 4+ years of B2B marketing experience, SaaS preferred, in account engagement, customer lifecycle marketing, demand generation, or marketing campaigns.
- Experience with marketing automation tools (preferably Marketo), CRM (preferably Salesforce), web analytics, business intelligence (preferably Tableau), project management platforms (preferably Asana), and HighSpot.
- Experience driving marketing programs and campaigns from concept to completion within set deadlines.
- Experience working with Sales, Customer Support, and Product to understand and drive a business forward through effective GTM strategies.
- Excellent organization skills, attention to detail, and ability to manage multiple projects.
- Understanding of total addressable market, serviceable addressable market, as well as identifying new market opportunity, and how to activate them.
- Maintain a test and learn approach and a bias for action to continually optimize and accelerate performance.
- Strong results orientation and decision-making skills.
- Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills.
- Ability to thrive and be agile within a fast-paced environment within a high-growth company.
- Proficiency with the Microsoft Office suite, including in-depth knowledge of Outlook, Word, and Excel, with the ability to pick up new systems and software easily.
PitchBook offers a comprehensive benefits package, including physical health benefits, comprehensive health insurance, additional medical wellness incentives, STD, LTD, AD&D, and life insurance. The company also provides emotional health benefits, including a paid sabbatical program after four years, paid family and paternity leave, annual educational stipend, ability to apply for tuition reimbursement, CFA exam stipend, robust training programs on industry and soft skills, employee assistance program, generous allotment of vacation days, sick days, and volunteer days.
PitchBook also offers social health benefits, including a matching gifts program, employee resource groups, subsidized emergency childcare, Dependent Care FSA, company-wide events, employee referral bonus program, quarterly team building events. The company provides financial health benefits, including a 401k match, shared ownership employee stock program, monthly transportation stipend.
Compensation for this role includes an annual base salary of $95,000-$110,000 and a target annual bonus percentage of 10%.
Starting pay will be based on several factors and commensurate with qualifications and experience. The company has a location-based compensation structure, and there may be different ranges for candidates by location.
Working ConditionsPitchBook believes its business and culture are strongest when working together in person. However, the company also knows that flexibility to work remotely is helpful. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role.
The job conditions for this position are in a standard office setting. Employees in this position use a PC and phone on an ongoing basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life at PitchBookPitchBook is consistently recognized as a Best Place to Work, and its culture is at the heart of its success. The company believes that people do and create great things and that people are the cornerstone of prosperity. PitchBook proactively seeks out different points of view, listens to others, learns, and reflects on what it has heard to create a sense of belonging within the company and strengthen the PitchBook community.
PitchBook is excited to get to know you and your background. If you are concerned that you might not meet every requirement, the company encourages you to still apply as you might be the right candidate for the role or other roles at PitchBook.
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