Marketing Manager
4 days ago
Job Title: Marketing Manager - Global Campaigns
Job Summary:
We are seeking a highly skilled Marketing Manager to lead our global campaigns and drive business growth. The successful candidate will have a proven track record of developing and executing effective marketing strategies, with a strong focus on brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies.
Key Responsibilities:
- Develop and execute global marketing campaigns to drive growth and adoption of key product lines and solutions.
- Responsible for planning and generating annual and quarterly lead generation and customer awareness campaigns.
- Accountable for content development for the web and other channels to drive traffic, engagement, and marketing qualified leads.
- Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at global and regional levels and translate into actionable programs and assets.
- Partner and collaborate with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results.
Requirements:
- Bachelor's degree in Biology, Communications, Marketing or a relevant field, MBA preferred.
- Minimum of 5 years of marketing experience in the life sciences industry.
- Candidate should have a working knowledge in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies.
- Experience with online lead funnels (generation, nurturing, scoring and conversion) using CRM such as and marketing automation technology such as Marketo.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a global team and contribute to the company's growth and success.
- Professional development and training opportunities.
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