Marketing Manager

4 days ago


San Diego, California, United States MILLENNIUMSOFT Full time

Job Title: Marketing Manager - Global Campaigns



Job Summary:



We are seeking a highly skilled Marketing Manager to lead our global campaigns and drive business growth. The successful candidate will have a proven track record of developing and executing effective marketing strategies, with a strong focus on brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies.



Key Responsibilities:



  • Develop and execute global marketing campaigns to drive growth and adoption of key product lines and solutions.
  • Responsible for planning and generating annual and quarterly lead generation and customer awareness campaigns.
  • Accountable for content development for the web and other channels to drive traffic, engagement, and marketing qualified leads.
  • Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at global and regional levels and translate into actionable programs and assets.
  • Partner and collaborate with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results.


Requirements:



  • Bachelor's degree in Biology, Communications, Marketing or a relevant field, MBA preferred.
  • Minimum of 5 years of marketing experience in the life sciences industry.
  • Candidate should have a working knowledge in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies.
  • Experience with online lead funnels (generation, nurturing, scoring and conversion) using CRM such as and marketing automation technology such as Marketo.


What We Offer:



  • Competitive salary and benefits package.
  • Opportunity to work with a global team and contribute to the company's growth and success.
  • Professional development and training opportunities.


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