Growth Marketing Manager

7 days ago

Laguna Hills, California, United States AmeriPharma Full time
About AmeriPharma

AmeriPharma is a rapidly growing healthcare company that offers a unique opportunity to contribute to its success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.


AmeriPharma's Benefits

  • Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
  • Great pay and general compensation structures
  • Employee assistance program to assist with mental health, legal questions, financial counseling etc.
  • Comprehensive PTO and sick leave options
  • 401k program
  • Plenty of opportunities for growth and advancement
  • Company sponsored outings and team-building events
  • Casual Fridays 


Job Summary

We are seeking a highly knowledgeable and results-oriented Growth Marketing Manager to drive our business's expansion through advanced digital marketing strategies. This role demands an expert understanding of Google Ads, Facebook Ads, conversion rate optimization, and SEO content marketing. You will lead a talented team of specialists, strategically integrating compelling copy with dynamic multimedia content to captivate the right audience at the optimal moment. Your deep expertise will convert attention into actionable growth, significantly elevating our brand and driving our business forward.


Scheduled Details 

  • In-Person (Laguna Hills, Ca.)
  • Monday-Friday 9:00am-5:30pm 


Duties and Responsibilities 

  • Strategize and implement comprehensive digital marketing strategies that align with the company's goals and growth objectives.
  • Oversee and optimize paid advertising campaigns across platforms like Google/YouTube Ads and Facebook Ads, and other social media ads platforms, ensuring maximum ROI.
  • Lead SEO content marketing initiatives to boost organic search rankings and drive valuable traffic.
  • Oversee deployment of A/B testing and conversion rate optimization to enhance campaign performance and user experience.
  • Provide direction and support to the digital marketing team, fostering a culture of high performance, continuous improvement, and collaboration.
  • Set clear objectives for team members, conduct performance reviews, and identify development opportunities to ensure high standards of copywriting and creative output.
  • Manage the digital marketing budget, allocating and monitoring spending to maximize efficiency and effectiveness.
  • Analyze campaign performance using analytics tools, adjusting strategies to ensure optimal resource allocation.
  • Prepare and present detailed reports on campaign results to the Director of Digital Marketing and other stakeholders.
  • Collaborate closely with the Director of Digital Marketing and department heads for a cohesive and integrated approach to marketing campaigns.
  • Stay abreast of digital marketing trends and technologies, recommending innovative strategies to maintain competitive advantage.


Required Qualifications 

  • Proven track record of leading digital marketing campaigns that have significantly contributed to business growth in the areas of Google Ads, Facebook Ads, SEO, and CRO
  • Exceptional leadership skills, with a history of motivating teams to achieve and exceed their targets.
  • Solid experience in managing budgets with an eye for maximizing returns and driving growth.
  • Adept at analyzing marketing data, turning numbers into actionable insights and strategies.
  • Stellar copywriting and editing skills, with the ability to produce compelling content that captures attention and converts.


Education and Experience Requirements 

  • 3+ years of experience in a management role is a must 
  • 5+ years of experience in digital marketing, with a comprehensive understanding of SEM, paid social media, content marketing, and conversion optimization.
  • Bachelor's degree in Marketing, Business, or a related field.


Preferred Qualifications 

  • Certifications in Google Ads, Facebook Ads, and other relevant digital marketing platforms is highly preferred.
  • Experience in the healthcare sector or related industries, with an understanding of the unique challenges and opportunities.
  • A knack for innovation, constantly staying ahead of digital marketing trends and technologies.


AmeriPharma's Mission Statement 

Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care


Physical Requirements 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is continuously required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and the ability to adjust focus.


EEO Statements 

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or based on disability or any other legally protected class.

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