Senior Director of Growth and Expansion

3 days ago


Beverly Hills, California, United States ALO Yoga Full time
About the Role

We are seeking a highly skilled and experienced Senior Director of Growth to join our team at ALO Yoga. As a key member of our leadership team, you will be responsible for driving brand growth and new customer acquisition through paid media channels.

Key Responsibilities
  • Develop and execute innovative growth and paid media strategies to meet revenue and consumer targets.
  • Oversee SEM, SEO, Paid Social, Affiliate, CTV/OTT and all paid media investments for the brand.
  • Build, monitor, and own paid media KPI reporting on actual, budgeted and forecasted spend and return projections.
  • Use paid investment measurement and analysis to inform decision-making and results.
  • Lead and develop a best-in-class, high-performing team of digital media marketers.
Requirements
  • 8-10+ years of experience leading paid digital media and/or growth/performance marketing.
  • Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, TikTok and other platforms specific to customer acquisition.
  • Growth mindset, with a bias toward change and comfortable operating in the grey.
  • Deep understanding and proven track record of managing acquisition campaigns, strategies, and benchmarks.
  • Highly collaborative and able to build cross-functional partnerships with data, creative, brand and site merch teams.
What We Offer

We offer a competitive salary range of $190,000-$225,000 per year, plus a comprehensive total rewards package including performance bonuses, long-term incentives, PTO policy, and other progressive benefits.

Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance.



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