Senior Director of Growth and Expansion
3 days ago
We are seeking a highly skilled and experienced Senior Director of Growth to join our team at ALO Yoga. As a key member of our leadership team, you will be responsible for driving brand growth and new customer acquisition through paid media channels.
Key Responsibilities- Develop and execute innovative growth and paid media strategies to meet revenue and consumer targets.
- Oversee SEM, SEO, Paid Social, Affiliate, CTV/OTT and all paid media investments for the brand.
- Build, monitor, and own paid media KPI reporting on actual, budgeted and forecasted spend and return projections.
- Use paid investment measurement and analysis to inform decision-making and results.
- Lead and develop a best-in-class, high-performing team of digital media marketers.
- 8-10+ years of experience leading paid digital media and/or growth/performance marketing.
- Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, TikTok and other platforms specific to customer acquisition.
- Growth mindset, with a bias toward change and comfortable operating in the grey.
- Deep understanding and proven track record of managing acquisition campaigns, strategies, and benchmarks.
- Highly collaborative and able to build cross-functional partnerships with data, creative, brand and site merch teams.
We offer a competitive salary range of $190,000-$225,000 per year, plus a comprehensive total rewards package including performance bonuses, long-term incentives, PTO policy, and other progressive benefits.
Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance.
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Senior Director of Growth and Expansion
1 week ago
Beverly Hills, California, United States ALO Yoga Full timeAbout the RoleAlo Yoga is seeking a highly skilled Senior Director of Growth to lead our digital growth marketing efforts. As a key member of our team, you will be responsible for developing and executing strategies to drive brand growth and new customer acquisition through paid media channels.Key ResponsibilitiesCollaborate with cross-functional teams to...
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Director of Growth and Expansion
4 weeks ago
Beverly Hills, California, United States ALO Yoga Full timeAbout the RoleAlo Yoga is seeking a seasoned leader to drive brand growth and new customer acquisition through paid media channels. This individual will be responsible for developing a comprehensive vision, strategy, and executing performance-based growth marketing plans, including oversight of a multi-million dollar paid media budget.Key...
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