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Retention Marketing Manager

2 months ago


New York, New York, United States Solomon Page Full time
About the Role

We are seeking a highly skilled Retention Marketing Manager to join our team at Solomon Page. As a key member of our sales team, you will be responsible for developing and executing strategies to drive customer loyalty, retention, and lifetime value.

Key Responsibilities
  • Develop and Execute Retention Strategies: Create and implement comprehensive retention plans to drive customer loyalty and retention.
  • Lead Email and SMS Programs: Oversee the development and execution of email and SMS campaigns to engage customers and drive retention.
  • Manage Loyalty Programs: Develop and manage loyalty programs to increase customer retention and loyalty.
  • Drive Personalization: Utilize data and analytics to drive personalization across all customer touchpoints.
  • Manage Budget and Forecast: Plan, manage, and forecast budgets to meet business objectives.
  • Collaborate with Cross-Functional Teams: Work closely with sales, marketing, and customer service teams to ensure alignment and effective execution of retention strategies.
Requirements
  • 5+ Years of Experience: Proven experience in retention marketing, loyalty, and email marketing.
  • Strong Analytical Skills: Ability to analyze data and drive business decisions.
  • Excellent Communication Skills: Strong written and verbal communication skills to effectively collaborate with cross-functional teams.
  • Strategic Thinking: Ability to think strategically and develop comprehensive retention plans.