Lifecycle Marketing Manager
4 weeks ago
We're a company that's passionate about making healthy food accessible to everyone. Our mission is to take care of food, so that food can take care of you.
Position OverviewWe're looking for a talented Lifecycle Marketing Manager to join our Performance Marketing team. This person will be responsible for developing and implementing lifecycle marketing strategies to optimize the customer journey from acquisition through retention and reactivation.
Key Responsibilities- Develop and implement lifecycle marketing strategies to optimize the customer journey
- Collaborate with cross-functional teams to define key touchpoints and design personalized experiences for customers
- Create and optimize automated email campaigns, SMS, and push notifications to encourage desired behaviors
- Segment customer cohorts based on behavior, demographics, and lifecycle stage to deliver targeted messaging
- Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives and iterate on strategies to drive higher conversion rates and customer retention
- 5+ years of email marketing experience with a focus on subscription businesses
- Hands-on experience creating automated journeys using a marketing automation platform
- A track record of developing campaigns that successfully drive customer acquisition, retention, loyalty, and reactivation
- Ability to effectively switch between strategic and tactical environments within a fast-paced organization
- A deep understanding of customer data and experience using customer data for audience segmentation and personalization
- Competitive salary range: $75,000 - $125,000
- Flexible PTO plan + working hours
- Equity participation + 401K
- Competitive medical, dental, and vision insurance
- Virtual and IRL team building events and activities
- Ancillary benefits: Commuter, Citi Bike discounts, and Health & Wellness Perks
- Discounted subscription to Daily Harvest (30% off) + free shipping
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