Senior Search Engine Marketing Manager
2 days ago
About the Role:
Discovery Senior Living is seeking a highly skilled Search Engine Marketing (SEM) Supervisor to join our home office team in Florida. As a key member of our Marketing Department, you will be responsible for the management and optimization of pay-per-click (PPC), paid social, and organic search engine optimization (SEO) activities for all our communities.
Key Responsibilities:
- Develop and execute comprehensive PPC strategies to maximize visibility and lead generation.
- Work with agency partners to refine campaigns for improved performance, focusing on key metrics such as click-through rates (CTR) and conversion rates.
- Collaborate with the marketing team to ensure alignment of PPC strategies with broader marketing initiatives.
- Provide regular reports and analysis on performance, presenting insights and recommendations for optimization.
- Stay up-to-date with changes in paid search advertising policies, ensuring compliance and adaptation of strategies accordingly.
Requirements:
- Bachelor's degree in marketing, communications, or business preferred.
- Minimum of 5+ years of proven digital marketing and/or communications experience.
- 5+ years of experience in demand generation or a related field.
- Proficiency in marketing automation and CRM software.
What We Offer:
Eligible team members are offered a comprehensive benefit package, including medical, dental, vision, life, and disability insurances, paid time off, and paid holidays. Team members are also eligible to participate in our outstanding 401(k) plan with company match, Employee Assistance Program, and accident insurance policies.
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