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Marketing Specialist, Demand Generation
2 months ago
Paradigm is a leading provider of cloud-based software solutions for the legal industry, offering a suite of products that empower lawyers to automate their firms and focus on practicing law.
We are seeking a highly motivated and detail-oriented Marketing Specialist, Demand Generation to join our Marketing team. This role will support our marketing efforts to generate new demand for our products while increasing the lifetime value of our current customer base.
The successful candidate will execute email marketing campaigns, product landing pages, and metric tracking, leveraging our automation systems to target high-quality leads and nurture them through the conversion funnel. Additionally, they will assist in optimizing our existing websites and marketing technology stack to increase the efficiency of our marketing efforts and drive revenue growth.
This role will function as an integral part of our Marketing team and report directly to our Demand Generation Manager. The position is fully remote.
We are looking for a passionate self-starter with exceptional communication and follow-up skills. The ideal candidate will be able to hit the ground running and immediately begin adding value to our collaborative and ambitious team.
Key Responsibilities- Develop cross-channel digital marketing campaigns (email, PPC, display, landing pages) and partner cross-functionally with the Content Marketing team, Product, and Payments Sales to drive new leads and product adoption
- Write high-quality email campaigns to capture new leads and drive them through the buying funnel
- Design compelling landing pages to improve lead conversions, working cross-functionally with the Creative team and third-party agencies
- Manage the segmentation of audiences and creation of email campaigns in marketing automation platforms
- Provide support in planning and executing paid digital advertising campaigns, including PPC, display, and social media advertising — both with internal and external teams
- Track and report on the performance of marketing campaigns using CRM and ad analytics
- Maintain marketing automation best practices including list management, optimization, and data quality and hygiene
- 1-3 years of experience in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company
- Strong copywriting skills, preferably in the context of SaaS products
- Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively
- Experience in various email automation tools (e.g. Intercom, Mailchimp, Marketo, Outreach, etc) preferred
- Experience with creating and managing email campaigns and email audience segmentation
- Preferred experience in various data analytics reporting tools (e.g. Salesforce, Google Tag Manager, Google Analytics 4, etc)
- Strong verbal communication and organization skills
- Bachelor's degree in Business Administration, Marketing, Management, Analytics, Economics, Computer Science, or related field
Paradigm is a rapidly growing legal technology business that offers a suite of product solutions to allow lawyers to automate their firms, get more done in less time, and focus on what they do best: practicing law. The business currently includes four leading practice management solutions – PracticePanther, MerusCase, LollyLaw, and Bill4Time – as well as epayments (Headnote) and accounting (TrustBooks) solutions.
Paradigm operates as a single business and team with multiple software solutions. Our software offerings have the ability to scale in different niches of the market, and the shared resources, talent, and expertise allow us to accelerate growth across the portfolio. Paradigm will continue to grow each of these platforms organically, while also looking for new acquisitions that can bolster our position as a leading legal technology company. Paradigm has ~100 employees based in New York, Florida, Washington, California, and other locations across the US.
