Digital Marketing Specialist

4 days ago

Southfield, Michigan, United States Hart Medical Equipment Full time
Job Summary

Hart Medical Equipment is seeking a highly skilled Digital Marketing Specialist to drive ecommerce growth and optimize digital marketing efforts. As a key member of our team, you will be responsible for enhancing our digital presence, developing high-quality marketing collateral, and identifying new opportunities to support overall company growth initiatives.

Key Responsibilities
  • Optimize ecommerce growth by enhancing SEO and managing paid search campaigns.
  • Design and implement targeted social media and email marketing initiatives to drive ecommerce revenue.
  • Develop and oversee print and direct mail campaigns to complement digital marketing efforts.
  • Create and schedule email campaigns to engage customers and promote products.
  • Maintain and update product pages, including imagery and descriptions, to ensure a seamless customer experience.
  • Build and optimize landing pages for promotions, categories, and partnerships to improve conversion rates.
  • Collaborate with vendors and print shops to produce high-quality marketing collateral that aligns with our brand.
  • Analyze web traffic metrics, report on KPIs, and recommend strategies to improve our digital presence.
  • Conduct research to identify new products, services, and strategy opportunities to drive business growth.
  • Manage PPC ad campaigns across platforms such as Google, Facebook, and Bing Ads to maximize ROI.
  • Support the addition of new products to our website and ensure a smooth customer experience.
  • Participate in special projects related to ecommerce, digital marketing, and other digital strategies to drive business growth.
  • Stay informed on the latest marketing techniques, best practices, and innovations to stay ahead of the competition.
Requirements
  • High school diploma or general education degree (GED) required.
  • A degree in business, technology, and/or marketing related field preferred.
Skills and Abilities
  • Excellent interpersonal, written, and verbal communication skills.
  • Good knowledge of the DME industry, services, and operations preferred.
  • Ability to multi-task, prioritize, and delegate tasks effectively.
  • Customer service orientation and a strong focus on delivering exceptional customer experiences.
  • Must be organized, self-motivated, and able to work in a fast-paced environment.
Technical Proficiencies
  • PPC management, email marketing, social media marketing, web analytics, and graphic design software.
  • Landing page and website development, direct mail and print production, and basic PC/desktop support.
Language Skills

Proficient in English (verbal and written).

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure using a calculator.

Analytical and Problem-Solving Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Work Environment

The work environment described here are representative of those an employee encounters while performing the essential functions of this job.

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