Senior Consumer Insights Manager
1 week ago
We are seeking a highly skilled Senior Consumer Insights Manager to lead our Consumer Insights and Analytics team. This role will be responsible for designing and leading complex quantitative and qualitative research projects, analyzing data, and driving data visualization for impactful storytelling.
The ideal candidate will have a deep understanding of market and macro trends, as well as experience in driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI.
Key Responsibilities- Lead critical Consumer Insights programs and manage and analyze data across qualitative and quantitative initiatives
- Design custom quantitative surveys based on aligned business questions and study objectives
- Synthesize complex data analyses and communicate clearly and effectively to stakeholders across the organization
- Leverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytelling
- Supervise vendor performance and ensure adherence to budget and schedules
- Conduct ad hoc analyses for key internal clients, as requested
- Develop and manage RFP process, including vendor selection
- 5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects
- 5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI
- 5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experience
- Experience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen data
- Sharp attention to detail and strong project management skills
- Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment
- Excellent verbal and written communication skills
- Tableau experience a plus
- Proficiency with Microsoft PowerPoint, Excel, and Word
- Consumer Insights/Market Research experience in Retail or CPG
- College Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business Administration
We are a diverse and inclusive team that values collaboration, innovation, and customer focus. We are committed to creating a workplace that is respectful, supportive, and empowering for all employees.
We offer a range of benefits, including career development opportunities, mentorship programs, and a comprehensive benefits package.
Join us in our mission to deliver exceptional customer experiences and drive business growth through data-driven insights.
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