Senior Consumer Insights Analyst

2 days ago


Atlanta, Georgia, United States Sirius XM Radio Inc Full time
About SiriusXM

SiriusXM is a leading audio entertainment company in North America, delivering music, sports, talk, news, comedy, and podcasts to millions of listeners. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love.

Job Summary

We are seeking a Senior Consumer Insights Analyst to join our team. This role will lead strategic research projects, analyze data, and generate actionable insights to drive business decisions and enhance customer engagement. The ideal candidate will have a strong background in consumer insights, market research, or a related analytical field.

Key Responsibilities
  • Lead and execute large-scale qualitative and quantitative research projects to explore customer behaviors, experiences, and brand perceptions.
  • Develop and implement research methodologies to address key strategic objectives across different phases of the customer lifecycle.
  • Analyze survey data and customer insights to identify significant trends and relationships.
  • Utilize advanced statistical techniques to predict business outcomes based on research findings.
  • Create compelling visualizations of research data to clearly communicate insights to senior stakeholders.
Requirements
  • Bachelor's degree in Psychology, Economics, Statistics, or a related field. A Master's degree is preferred.
  • At least 3 years of experience in consumer insights, market research, or a related analytical role.
  • Proven experience in leading complex research projects and delivering strategic insights.
  • Thorough knowledge of the MS Office Suite (Word, Excel, PowerPoint, Access).
  • Experience in designing and analyzing both qualitative and quantitative research studies.
  • Strong proficiency in statistical analysis tools (e.g., SPSS, R, Python) and data visualization software (e.g., Tableau, Power BI).
What We Offer

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.



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