Consumer Insights
2 days ago
Consumer Insights & Marketing Analytics Product Owner
Job Summary:We are seeking a highly skilled Consumer Insights & Marketing Analytics Product Owner to join our team at The Coca-Cola Company. As a Product Owner, you will be responsible for delivering end-to-end data products that meet the needs of our Marketing & Consumer Insights teams.
Key Responsibilities:- Develop and maintain data pipelines, warehouses, and analytical solutions to support business decisions.
- Establish relationships with Marketing Services executive leadership and represent the D&A Technologies org on key strategic efforts.
- Partner closely with Marketing Services, Marketing Technologies & MTO organizations to understand priorities and ensure data solutions are in place to meet ongoing demands and changing needs.
- Act as a trusted advisor and establish great rapport with other product managers, business partners, cross-functional stakeholders, and engineering teams to maintain high levels of visibility, efficiency, and collaboration.
- Create and maintain current and target data integration, architecture, and platform roadmaps, reference material, and design diagrams.
- Enable product vision from product management and operations teams into actionable product roadmaps and releases.
- Support the marketing and analytics strategy that will allow Consumer Insight Measurement and Analytics (CIMA) to improve efficiency and capabilities.
- Work with product managers, business stakeholders, and operations teams to understand product discovery/definition and convert to actionable items on the backlog.
- Prioritize and sequence the backlog through feature mapping, user story creation, definition of acceptance criteria, and document it in a tool.
- Write effective user stories with SMART goals.
- Stay attuned to evolving consumer and marketing technology/media trends.
- Ensure the business and engineering team is working on stories that maximize value.
- Assist in enriching the data collateral, such as metadata, quality profiling, DataOps, and FinOps.
- Coach & develop the next generation of engineering talent on consumer insights and marketing analytics subject areas.
- 10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization (MSAO) and CIMA.
- 5+ years of work experience writing Product Discovery/Definition for software in a Product Owner role.
- Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people.
- Deep understanding of marketing domain and datasets (covering CDPs, DMPs, DAMs, and DTC eCommerce), customer surveys, and segmentation, data analytics, and modeling.
- Experience with Lift analysis, Marketing Mix Modeling, and Forecasting, Attribution, analyzing campaign effectiveness, conversion rates, etc.
- Experience working with 3rd-party data from aggregators like Nielsen, Kantar, Ipsos, etc.
- Proficiency in media platforms and 3rd-party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) and digital channels (Search, Display, Social, Video, and Email).
- Proven experience in automating data life cycle management.
- Experience in the beverage or consumer goods industry is a plus.
- Experience in Agile development, including Scrum and lean techniques.
Agile Methodology; Influencing; Waterfall Project Management; Microsoft Azure; Risk Mitigation Strategies; Strategic IT; Business Processes; Change Management; Business Value Creation; Negotiation; Process Improvement Plans
Salary:$159,300 - $184,700
Equal Opportunity Employer:We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
-
Consumer Insights Manager
4 weeks ago
Atlanta, Georgia, United States Newell Brands Full timeJob Title: Consumer Insights ManagerWe are seeking a highly skilled Consumer Insights Manager to join our team at Newell Brands. As a trusted partner for key brands in the Home Segment, you will be responsible for developing insights into the consumer, competition, and marketplace, and in partnership with the cross-functional team, translating those insights...
-
Consumer Insights Manager
3 weeks ago
Atlanta, Georgia, United States Carter'sOshKosh Full timeJob Title: Consumer Insights ManagerCarter's/OshKosh is seeking a highly skilled Consumer Insights Manager to join our team. As a key member of our Consumer Insights team, you will be responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for...
-
Consumer Insights Manager
3 days ago
Atlanta, Georgia, United States Carter'sOshKosh Full timeJob Title: Consumer Insights ManagerCarter's/OshKosh is seeking a highly skilled Consumer Insights Manager to lead critical Consumer Insights programs, manage and analyze data across qualitative and quantitative initiatives, and drive data visualization for impactful storytelling.Key Responsibilities:Lead and co-lead critical Consumer Insights programsManage...
-
Market and Consumer Insights Analyst
2 weeks ago
Atlanta, Georgia, United States LEEDARSON IoT Technology Inc. Full timeJob Overview:LEEDARSON IoT Technology Inc. is seeking a highly skilled Market & Consumer Analyst to drive business growth through data-driven insights. The successful candidate will be responsible for conducting thorough market and consumer research to identify market trends, consumer needs, and competitive landscapes in the lighting, smart home, and home...
-
Senior Consumer Insights Analyst
2 days ago
Atlanta, Georgia, United States Sirius XM Radio Inc Full timeAbout the RoleSiriusXM Radio Inc is seeking a highly skilled Senior Consumer Insights Analyst to join our team. As a key member of our research and insights team, you will play a critical role in shaping our understanding of consumer behavior and market dynamics.Key ResponsibilitiesLead strategic research projects to explore customer behaviors, experiences,...
-
Senior Consumer Insights Manager
2 days ago
Atlanta, Georgia, United States Carter's Full timeJob Title: Senior Consumer Insights ManagerCarter's is seeking a highly skilled Senior Consumer Insights Manager to lead critical Consumer Insights programs, manage and analyze data across qualitative and quantitative initiatives, and drive data visualization for impactful storytelling.Key Responsibilities:Lead and co-lead critical Consumer Insights...
-
Senior Consumer Insights Analyst
3 days ago
Atlanta, Georgia, United States Sirius XM Radio Inc Full timeAbout the RoleSiriusXM Radio Inc is seeking a highly skilled Senior Consumer Insights Analyst to join our team. As a key member of our consumer insights team, you will be responsible for leading complex research projects and delivering strategic insights that drive business decisions.Key ResponsibilitiesLead strategic research projects to explore customer...
-
Senior Consumer Insights Analyst
2 days ago
Atlanta, Georgia, United States Sirius XM Radio Inc Full timeAbout SiriusXMSiriusXM is a leading audio entertainment company in North America, delivering music, sports, talk, news, comedy, and podcasts to millions of listeners. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love.Job SummaryWe are seeking a Senior Consumer Insights Analyst...
-
Senior Consumer Insights Analyst
3 weeks ago
Atlanta, Georgia, United States Sirius XM Radio Inc Full timeAbout the RoleWe are seeking a highly skilled Senior Consumer Insights Analyst to join our team at SiriusXM. As a key member of our research team, you will be responsible for leading and executing research projects that drive business decisions and enhance customer engagement.Key ResponsibilitiesManage and execute large-scale qualitative and quantitative...
-
Consumer Insights
3 days ago
Atlanta, Georgia, United States The Coca-Cola Company Full timeJob SummaryWe are seeking a highly skilled Consumer Insights & Marketing Analytics Product Owner to join our team at The Coca-Cola Company. As a Product Owner, you will be responsible for delivering end-to-end data products that drive business growth and customer engagement.Key ResponsibilitiesPartner closely with Marketing Services, Marketing Technologies &...
-
Atlanta, Georgia, United States The Coca-Cola Company Full timeJob SummaryWe are seeking a highly skilled Director of Consumer Insights and Marketing Analytics to join our team at The Coca-Cola Company. As a key member of our organization, you will be responsible for delivering end-to-end data products that drive business growth and inform marketing strategies.Key ResponsibilitiesDevelop and maintain data pipelines,...
-
Data Insights Strategist
3 weeks ago
Atlanta, Georgia, United States Navy Times Full timeJob Title: Insights Director - Consumer & RetailAt Navy Times, we are seeking an experienced Insights Director to join our Consumer & Retail team. As a senior-level project role, you will help our Sector leader fulfill project objectives while maintaining strong client relationships.Key Responsibilities:Presenting insights that address client or industry...
-
Atlanta, Georgia, United States USSoccer Full timeJob Title: Senior Manager, Partnership Strategy and InsightsU.S. Soccer is seeking a Senior Manager, Partnership Strategy and Insights to join our industry-leading team and drive the growth of soccer in the United States through purpose-driven partnerships.Job Summary:The Senior Manager, Partnership Strategy and Insights will provide direction and insight...
-
Finance Manager, Consumer Products
1 day ago
Atlanta, Georgia, United States Georgia-Pacific Full timeJob SummaryWe are seeking a highly skilled Finance Manager to join our Consumer Products team at Georgia-Pacific LLC. As a key member of our finance team, you will be responsible for providing financial analysis and guidance to support business decisions and drive growth.Key ResponsibilitiesDevelop and maintain financial models to support business...
-
Google Cloud Presales Architect
1 week ago
Atlanta, Georgia, United States Capgemini Full timeJob DescriptionAs a Google Cloud Presales Architect, you will be a key member of our team, responsible for driving cloud adoption and innovation in the consumer products, retail, hospitality, and travel sectors. You will work closely with sales teams and C-level executives to identify opportunities, shape strategic deals, and drive cloud innovation.Key...
-
Atlanta, Georgia, United States Varsity Tutors Full timeJob Title: Senior Manager, Consumer Business OperationsAbout the Role:We are seeking a highly skilled Senior Manager, Consumer Business Operations to lead and drive the efficiency of our consumer business operations. This role will play a key part in optimizing operational processes and workflows for the sales, Marketplace, and customer retention teams,...
-
Atlanta, Georgia, United States Visa Europe Full timeJob DescriptionAt Visa, we're seeking a highly skilled Senior Manager to join our US Consumer Credit Product Delivery team. As a key member of our team, you'll be responsible for delivering Visa's consumer credit products and credit market knowledge and insights to our clients.ResponsibilitiesSupport a range of large and small credit clients, including...
-
Design Manager
3 weeks ago
Atlanta, Georgia, United States Wripple Full timeAbout the RoleWripple is seeking a highly skilled Design Manager to join our team. As a Design Manager, you will be responsible for leading design efforts for our client's primary consumer brands. This role requires a strong understanding of design principles, consumer behavior, and brand strategy.Key ResponsibilitiesManage creative and design project...
-
Atlanta, Georgia, United States Visasoutheasteurope Full timeJob Title: Senior Consultant, US Consumer Credit Product DeliveryVisa is seeking a Senior Consultant to join our US Consumer Credit Product Delivery team. As a key member of our team, you will be responsible for delivering Visa's consumer credit products and credit market knowledge and insights to our clients.Responsibilities:Support a range of large and...
-
Atlanta, Georgia, United States Visasoutheasteurope Full timeSenior Manager, US Consumer Credit Product DeliveryVisa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative,...