Consumer Insights
2 days ago
Consumer Insights & Marketing Analytics Product Owner
Job Summary:We are seeking a highly skilled Consumer Insights & Marketing Analytics Product Owner to join our team at The Coca-Cola Company. As a Product Owner, you will be responsible for delivering end-to-end data products that meet the needs of our Marketing & Consumer Insights teams.
Key Responsibilities:- Develop and maintain data pipelines, warehouses, and analytical solutions to support business decisions.
- Establish relationships with Marketing Services executive leadership and represent the D&A Technologies org on key strategic efforts.
- Partner closely with Marketing Services, Marketing Technologies & MTO organizations to understand priorities and ensure data solutions are in place to meet ongoing demands and changing needs.
- Act as a trusted advisor and establish great rapport with other product managers, business partners, cross-functional stakeholders, and engineering teams to maintain high levels of visibility, efficiency, and collaboration.
- Create and maintain current and target data integration, architecture, and platform roadmaps, reference material, and design diagrams.
- Enable product vision from product management and operations teams into actionable product roadmaps and releases.
- Support the marketing and analytics strategy that will allow Consumer Insight Measurement and Analytics (CIMA) to improve efficiency and capabilities.
- Work with product managers, business stakeholders, and operations teams to understand product discovery/definition and convert to actionable items on the backlog.
- Prioritize and sequence the backlog through feature mapping, user story creation, definition of acceptance criteria, and document it in a tool.
- Write effective user stories with SMART goals.
- Stay attuned to evolving consumer and marketing technology/media trends.
- Ensure the business and engineering team is working on stories that maximize value.
- Assist in enriching the data collateral, such as metadata, quality profiling, DataOps, and FinOps.
- Coach & develop the next generation of engineering talent on consumer insights and marketing analytics subject areas.
- 10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization (MSAO) and CIMA.
- 5+ years of work experience writing Product Discovery/Definition for software in a Product Owner role.
- Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people.
- Deep understanding of marketing domain and datasets (covering CDPs, DMPs, DAMs, and DTC eCommerce), customer surveys, and segmentation, data analytics, and modeling.
- Experience with Lift analysis, Marketing Mix Modeling, and Forecasting, Attribution, analyzing campaign effectiveness, conversion rates, etc.
- Experience working with 3rd-party data from aggregators like Nielsen, Kantar, Ipsos, etc.
- Proficiency in media platforms and 3rd-party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) and digital channels (Search, Display, Social, Video, and Email).
- Proven experience in automating data life cycle management.
- Experience in the beverage or consumer goods industry is a plus.
- Experience in Agile development, including Scrum and lean techniques.
Agile Methodology; Influencing; Waterfall Project Management; Microsoft Azure; Risk Mitigation Strategies; Strategic IT; Business Processes; Change Management; Business Value Creation; Negotiation; Process Improvement Plans
Salary:$159,300 - $184,700
Equal Opportunity Employer:We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
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