Director of Consumer Insights and Marketing Analytics

3 days ago


Atlanta, Georgia, United States The Coca-Cola Company Full time
Job Summary

We are seeking a highly skilled Director of Consumer Insights and Marketing Analytics to join our team at The Coca-Cola Company. As a key member of our organization, you will be responsible for delivering end-to-end data products that drive business growth and inform marketing strategies.

Key Responsibilities
  • Develop and maintain data pipelines, warehouses, and analytical solutions to support marketing initiatives
  • Establish relationships with Marketing Services executive leadership and represent the organization on key strategic efforts
  • Partner with Marketing Services, Marketing Technologies, and MTO organizations to understand priorities and ensure data solutions meet ongoing demands
  • Act as a trusted advisor and establish great rapport with product managers, business partners, and cross-functional stakeholders
  • Create and maintain current and target data integration, architecture, and platform roadmaps
Requirements
  • 10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization (MSAO) and CIMA
  • 5+ years of work experience writing Product Discovery/Definition for software in a Product Owner role
  • Deep understanding of marketing domain and datasets, customer surveys, and segmentation
  • Experience with Lift analysis, Marketing Mix Modeling, and Forecasting, Attribution, and analyzing campaign effectiveness
  • Proficiency in media platforms and 3rd Party Tools and digital channels
What We Offer

We offer a competitive salary range of $159,300 - $184,700 and a comprehensive benefits package. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, or any other protected class.


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