Senior Consumer Insights Manager

2 days ago

Atlanta, Georgia, United States Carter's Full time
Job Title: Senior Consumer Insights Manager

Carter's is seeking a highly skilled Senior Consumer Insights Manager to lead critical Consumer Insights programs, manage and analyze data across qualitative and quantitative initiatives, and drive data visualization for impactful storytelling.

Key Responsibilities:
  • Lead and co-lead critical Consumer Insights programs
  • Manage and analyze data across qualitative and quantitative initiatives
  • Design custom quantitative surveys based on aligned business questions and study objectives
  • Synthesize complex data analyses and communicate clearly and effectively to stakeholders across the organization
  • Leverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytelling
  • Supervise vendor performance and ensure adherence to budget and schedules
  • Conduct ad hoc analyses for key internal clients, as requested
  • Develop and manage RFP process, including vendor selection
Requirements:
  • 5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects
  • 5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI
  • 5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experience
  • Experience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen data
  • Sharp attention to detail and strong project management skills
  • Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment
  • Excellent verbal and written communication skills
Preferred Skills and Experience:
  • Tableau experience a plus
  • Proficiency with Microsoft PowerPoint, Excel, and Word
  • Consumer Insights/Market Research experience in Retail or CPG
  • College Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business Administration
About Carter's:

Carter's is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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