Consumer Insights Manager
4 weeks ago
The Manager, Consumer Insights & Analytics is responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for impactful storytelling. This role requires a deep understanding of market and macro trends to inform business strategies and the ability to monitor competitive activity and trends.
Key Responsibilities
Lead and co-lead critical Consumer Insights programs
Manage and analyze data across qualitative and quantitative initiatives
Design custom quantitative surveys based on aligned business questions and study objectives
Synthesize complex data analyses and communicate clearly and effectively to stakeholders across the organization
Leverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytelling
Supervise vendor performance and ensure adherence to budget and schedules
Conduct ad hoc analyses for key internal clients, as requested
Develop and manage RFP process, including vendor selection
Market Trends and Competitive Analysis Expert
Socialize market and macro business trends to inform business strategies
Monitor competitive activity and trends, create cadence and process for cross-functional share-outs
Partner with Marketing, Merchandising, and Retail teams to create content for strategic meetings
Mine secondary and syndicated research for trends to inform innovation and customer activations
Additional Responsibilities
Continuously track information on market trends involving retail, social networking, e/mobile marketing, e/mobile commerce
Monitor eMarketer, Facebook, Instagram, TikTok, Twitter, etc. as source material for consumer trends
Interweave syndicated and secondary research results with primary research and social media findings
Scan the marketplace for cutting-edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter's Inc. research toolkit
Requirements
5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects
5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or Power BI
5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experience
Experience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen data
Sharp attention to detail and strong project management skills
Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment
Excellent verbal and written communication skills
Preferred Skills and Experience
Tableau experience a plus
Proficiency with Microsoft PowerPoint, Excel, and Word
Consumer Insights/Market Research experience in Retail or CPG
College Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business Administration
About Carter's
Carter's is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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