Consumer Insights Manager

4 weeks ago


Atlanta, Georgia, United States Carter'sOshKosh Full time
Job Summary

The Manager, Consumer Insights & Analytics is responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for impactful storytelling. This role requires a deep understanding of market and macro trends to inform business strategies and the ability to monitor competitive activity and trends.

Key Responsibilities

Lead and co-lead critical Consumer Insights programs

Manage and analyze data across qualitative and quantitative initiatives

Design custom quantitative surveys based on aligned business questions and study objectives

Synthesize complex data analyses and communicate clearly and effectively to stakeholders across the organization

Leverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytelling

Supervise vendor performance and ensure adherence to budget and schedules

Conduct ad hoc analyses for key internal clients, as requested

Develop and manage RFP process, including vendor selection

Market Trends and Competitive Analysis Expert

Socialize market and macro business trends to inform business strategies

Monitor competitive activity and trends, create cadence and process for cross-functional share-outs

Partner with Marketing, Merchandising, and Retail teams to create content for strategic meetings

Mine secondary and syndicated research for trends to inform innovation and customer activations

Additional Responsibilities

Continuously track information on market trends involving retail, social networking, e/mobile marketing, e/mobile commerce

Monitor eMarketer, Facebook, Instagram, TikTok, Twitter, etc. as source material for consumer trends

Interweave syndicated and secondary research results with primary research and social media findings

Scan the marketplace for cutting-edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter's Inc. research toolkit

Requirements

5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects

5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or Power BI

5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experience

Experience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen data

Sharp attention to detail and strong project management skills

Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment

Excellent verbal and written communication skills

Preferred Skills and Experience

Tableau experience a plus

Proficiency with Microsoft PowerPoint, Excel, and Word

Consumer Insights/Market Research experience in Retail or CPG

College Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business Administration

About Carter's

Carter's is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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