Director of Public Relations and Communications

3 weeks ago

Nashville, Tennessee, United States Four Seasons Hotels Limited Full time
About Four Seasons Hotel & Private Residences Nashville

A soaring new landmark on the Nashville skyline, Four Seasons pays homage to the city's creative spirit. 40 stories high, with 235 keys (42 suites) and 143 residence units, the property is located in the upmarket neighborhood of SoBro where floor to ceiling windows provide unobstructed downtown panoramic views. The hotel features 25,330 sq ft of meeting space, Mimo Restaurant and Bar, a luxury spa, and an outdoor pool deck.

Service Culture

Currently operating over 125 hotels and resorts, and 45 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards. Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride, and satisfaction in what we do.

The Opportunity

We are seeking a highly skilled and experienced professional to join our team as a Director of Public Relations and Communications. The successful candidate will be responsible for developing and executing an annual strategic and integrated marketing plan, comprised of public relations, social media and marketing communications activities. The role supports the hotel/resort's business objectives to drive revenue for the Rooms Division, Food and Beverage outlets and Spa.

Key Responsibilities
  • Develop and execute an annual PR strategy in support of the hotel marketing plan, including detailed plans in media relations, paid digital marketing, restaurant and bar marketing, segment strategies, and key PR initiatives
  • Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants and bars, spa, and personnel
  • Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material
  • Take a lead role in crisis communications in support of the hotel senior management team
  • Maintains website content and updates website with new promotions in order to generate additional revenue. Manages the optimization of product pages, ratings & reviews, search results, and digital advertising. Ensures the hotel's web presence (websites, microsites, tactical landing pages, etc.) is aligned with the Hotel's positioning and business objectives.
  • Manages the hotel's social media and digital efforts
  • Comply with Four Seasons brand standards for marketing communications
  • Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
  • Proofread all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
  • Perform other tasks or projects as assigned by the Director of Marketing.
  • Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications
  • Uses a strategic approach in overseeing the Hotel's community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
Requirements
  • A minimum of five to seven year's experience in public relations
  • A university degree in journalism or communications or equivalent experience in public relations, marketing or journalism
  • Strong and effective interpersonal skills
  • Proven relationships with media, community, and business contacts that have delivered demonstrable results, and the personality to maximize these contacts
  • Excellent communication skills (verbal and written), a strong sense of quality, and a creative mindset
  • A self-starter that can multi-task and prioritise
  • Proficiency in leveraging social media networks and related monitoring tools
  • The ability to create newsworthy events, develop story ideas, and follow through with pitch leads
About Four Seasons

Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. The deeply instilled Four Seasons culture is personified by its employees - people who share a single focus and are inspired to offer great service. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating every one we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Learn more about what it is like to work at Four Seasons, visit us:

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website -

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