Director of Public Relations and Communications

1 week ago

Nashville, Tennessee, United States Four Seasons Hotels Limited Full time
About Four Seasons

Four Seasons is a world-renowned luxury hotel company that prides itself on delivering exceptional guest experiences. Our team members around the world are passionate about creating unforgettable moments for our guests, residents, and partners.

We believe that our people are our greatest asset, and we strive to create a work environment that is inclusive, diverse, and supportive. Our company culture is built on the principles of recognizing and valuing our employees, welcoming new talent, and treating everyone with respect and kindness.

About the Opportunity

We are seeking a highly skilled and experienced Director of Public Relations and Communications to join our team at Four Seasons Hotel & Private Residences Nashville. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive public relations and communications strategy that supports the hotel's business objectives.

The ideal candidate will have a minimum of five to seven years of experience in public relations, with a proven track record of delivering results in a fast-paced environment. You will be a strategic thinker with excellent communication skills, a strong sense of quality, and a creative mindset. You will also be proficient in leveraging social media networks and related monitoring tools.

Responsibilities
  1. Develop and execute an annual PR strategy in support of the hotel's marketing plan, including media relations, paid digital marketing, restaurant and bar marketing, segment strategies, and key PR initiatives.
  2. Create innovative publicity programs that increase awareness and positive perception of the hotel, its restaurants and bars, spa, and personnel.
  3. Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plans, focused on key feeder markets for both the group and leisure segments.
  4. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR-related material.
  5. Take a lead role in crisis communications in support of the hotel senior management team.
  6. Maintain website content and updates website with new promotions to generate additional revenue.
  7. Manage the hotel's social media and digital efforts.
  8. Comply with Four Seasons brand standards for marketing communications.
  9. Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
Preferred Qualifications and Skills
  • A minimum of five to seven years of experience in public relations, with a proven track record of delivering results in a fast-paced environment.
  • A university degree in journalism or communications or equivalent experience in public relations, marketing, or journalism.
  • Strong and effective interpersonal skills.
  • Proven relationships with media, community, and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
  • Excellent communication skills (verbal and written), a strong sense of quality, and a creative mindset.
  • A self-starter that can multi-task and prioritize.
  • Proficiency in leveraging social media networks and related monitoring tools.
  • The ability to create newsworthy events, develop story ideas, and follow through with pitch leads.
About Four Seasons Hotel & Private Residences Nashville

A soaring new landmark on the Nashville skyline, Four Seasons pays homage to the city's creative spirit. With 235 keys (42 suites) and 143 residence units, the property is located in the upmarket neighborhood of SoBro, where floor-to-ceiling windows provide unobstructed downtown panoramic views.

The hotel features 25,330 sq ft of meeting space, Mimo Restaurant and Bar, a luxury spa, and an outdoor pool deck.

Currently operating over 125 hotels and resorts, and 45 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews, and industry awards.

Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride, and satisfaction in what we do.

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