Marketing Coordinator

2 weeks ago


Salem, New Hampshire, United States Planet Fitness Full time

Position Title :
Marketing Specialist

Reporting To :
Director of Marketing

Location :
Remote

The Company :
Taymax Group Acquisition, LLC

Opportunity :
Taymax Group, LP, a franchisee of Planet Fitness, is in search of a driven and skilled candidate for the Marketing Specialist role.

This position works closely with the Vice President of Marketing and the Director of Marketing, contributing to the management of Taymax's substantial annual marketing budget.

The Marketing Specialist will play a key role in supporting marketing efforts across all Planet Fitness locations in the US and Canada, as well as assisting with the launch of new facilities.

This role presents an excellent opportunity for individuals eager to advance their careers, as it offers exposure to a diverse array of marketing activities within a dynamic environment.

The position involves engagement with both brand-focused and promotional advertising on both national and local scales.

In this role, you will collaborate with various internal teams, including Operations, Construction, and Senior Leadership, while also engaging directly with media agencies and creative partners.

The Marketing Specialist will influence local marketing strategies and creative outputs while managing overall project timelines for market launch deliverables.


Key Responsibilities :
Oversee production schedules to ensure timely delivery of all marketing initiatives for existing and new locations.
Develop and implement email marketing strategies, including an email calendar; familiarity with Salesforce Marketing Cloud is advantageous but not mandatory.

Manage content for individual club web pages, encompassing offers, images, and videos.
Serve as the primary resource for field teams and vendors during new club launches.
Design and communicate monthly marketing initiatives to field representatives.
Coordinate with the franchisor to ensure adherence to creative standards for all marketing materials.
Assess community marketing events and collaborate with club management for execution.
Organize in-club promotions and events, such as grand openings or contests.
Review and edit all marketing materials for accuracy and quality.

Requirements :
A Bachelor's degree with one to three years of relevant experience in marketing or advertising.
Exceptional organizational skills and meticulous attention to detail.
Strong proficiency in Microsoft Office; knowledge of Adobe Photoshop is a plus.
Ability to manage multiple tasks, maintain focus, and prioritize effectively in a fast-paced setting.
Excellent written and verbal communication skills.
Capability to liaise with management both internally and externally to meet project goals.
Ability to work autonomously as well as collaboratively within a team.

About Our Team

Our team is characterized by collaboration, motivation, agility, and a commitment to enhancing the business because we choose to, not because we must.

We value a fun work environment, but our achievements stem from insight and diligence. We support one another and learn from each other.

As our business continues to grow rapidly, each team member has the chance to significantly influence the future of Taymax.


Why work with us?

If you thrive in a fast-paced environment and seek to elevate your marketing career within an organization that genuinely values outstanding service, this could be the perfect role for you.

In addition to competitive compensation, Taymax offers a family-friendly workplace and comprehensive benefits, including health, dental, and vision plans, a 401(k) with employer matching, flexible spending accounts, a complimentary Black Card Planet Fitness Membership, and hybrid remote work options.

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