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Community Marketing Coordinator

2 months ago

Salem, New Hampshire, United States House of Sport Full time

House of Sport by DICK'S Sporting Goods is not merely a retail outlet; it is a vibrant hub, an immersive experience, and a venue where athletes can explore and engage. This establishment is dedicated to sports, serving as a gathering place for our community to find inspiration. We are revolutionizing retail by enhancing these experiences, providing top-tier service, passionately focusing on our athletes, motivating our team members, and redefining retail standards.

We are devoted to fostering an inclusive and diverse workforce that mirrors the communities we serve. Each member of our team plays a vital role in instilling confidence and enthusiasm by equipping athletes to fulfill their aspirations.

If you are enthusiastic about prioritizing the athlete and making a positive impact in your community, we encourage you to consider this opportunity.

POSITION SUMMARY:

House of Sport by DICK'S Sporting Goods transcends the traditional retail experience. It is a destination for athletes to engage and explore. We are committed to transforming retail by enhancing experiences, delivering exceptional service, and inspiring our community.

We value diversity and inclusivity within our workforce, reflecting the communities we serve. Every team member contributes significantly to building confidence and excitement among athletes.

KEY RESPONSIBILITIES:

Partnership and Sponsorship Management

  • Cultivate and maintain strong relationships that positively influence the community and promote the House of Sport brand pillars: assortment, experience, service, and community.
  • Assist local partners through sponsorships that generate comprehensive value through awareness, engagement, traffic, and sales.
  • Oversee the management and tracking of all sponsorship agreements and asset distribution utilizing appropriate software.
  • Ensure effective execution of sponsorship commitments with leagues, teams, and organizations to maximize return on investment.
  • Develop unique strategies for in-store events and market activations aligned with key brand moments.
  • Manage local budget and associated expenses effectively.

Local Marketing Initiatives

  • Create and implement local marketing outreach strategies to enhance awareness and customer acquisition.
  • Provide consistent and insightful market intelligence to inform future strategies.
  • Support the development of event activation materials for store displays and scheduling platforms.
  • Oversee customer outreach through reservation scheduling tools.

Event and Program Management

  • Assist in executing all marketing activities, vendor events, and related initiatives as required.
  • Act as a liaison between House of Sport, CSC, and external partners to ensure exemplary execution of programs from inception to completion.
  • Responsible for capturing content from owned events for use on national social media channels and other owned platforms.
  • Evaluate each initiative qualitatively and quantitatively, report findings, and proactively recommend improvements.

Community Engagement and Philanthropy

  • Represent The DICK'S Sporting Goods Foundation in local community giving and charitable initiatives.
  • Utilize The DICK'S Sporting Goods Foundation to benefit the local community through equipment donations, community grants, and programming for leagues and teams in need.
  • Assess and fulfill donation requests from the local community.

ADDITIONAL REQUIREMENTS:

  • Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications.
  • 1-3 years of relevant experience in regional marketing, brand ambassadorship, or a retail environment.
  • Valid driver's license is required.
  • Must successfully pass comprehensive background checks.
  • Strong interpersonal and team collaboration skills.
  • Ability to manage multiple tasks and work independently in a dynamic environment.
  • Flexible availability, including evenings, weekends, and holidays, with some travel required.