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Community Marketing Coordinator

2 months ago

Salem, New Hampshire, United States House of Sport Full time

Overview:

House of Sport by DICK'S Sporting Goods transcends the traditional retail experience. It serves as a hub for athletes, offering a space to explore and engage with their passions. Our mission is to redefine retail by enhancing customer experiences, providing exceptional service, and fostering a sense of community.

We prioritize building a diverse and inclusive workforce that mirrors the communities we serve. Every team member plays a vital role in instilling confidence and enthusiasm in athletes as they pursue their aspirations.

If you are passionate about supporting athletes and making a meaningful impact in your community, we invite you to consider this opportunity.

Key Responsibilities:

Partnership Development and Activation Planning

  • Establish and nurture impactful relationships within the community to promote company initiatives and enhance awareness of the House of Sport brand pillars: assortment, experience, service, and community.
  • Assist local partners through sponsorships that generate comprehensive value through awareness, engagement, traffic, and sales.
  • Oversee the management and tracking of all sponsorship agreements and asset distribution using appropriate software tools.
  • Ensure the effective execution of sponsorship deliverables with leagues, teams, and organizations to maximize return on investment.
  • Devise unique strategies for in-store events and market activations that align with key brand moments.
  • Manage the local budget and associated expenses diligently.

Local Marketing Initiatives

  • Develop and implement local marketing outreach strategies to enhance brand awareness and customer acquisition.
  • Provide consistent and insightful market intelligence to inform future strategies.
  • Support the creation of event activation materials for store displays and scheduling platforms.
  • Oversee customer outreach through reservation scheduling tools.

Event and Program Management

  • Assist in executing all House of Sport marketing activities, vendor events, and related initiatives as necessary.
  • Act as a liaison between House of Sport, CSC, and external partners to ensure top-tier execution of programs from inception to completion.
  • Responsible for capturing content during owned events for use on national social media channels and other owned platforms.
  • Conduct qualitative and quantitative evaluations of events, report findings, and proactively suggest improvements for future success.

Community Engagement and Philanthropy

  • Serve as the local representative for The DICK'S Sporting Goods Foundation, overseeing community giving and charitable initiatives.
  • Utilize The DICK'S Sporting Goods Foundation to positively impact the local community through equipment donations, community grants, and other support programs.
  • Assess and fulfill donation requests from the local community.

Professional Standards

  • Exhibit excellence and professionalism in all endeavors, representing the House of Sport brand effectively.
  • Facilitate seamless communication and collaboration across teams.
  • Build relationships with vendors, sales representatives, and service organizations associated with our company.
  • Serve as a media-trained associate, capable of representing DICK'S in media interactions as directed.

Qualifications:

  • Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications.
  • 1-3 years of relevant experience in regional marketing, brand ambassadorship, or a retail environment.
  • Valid driver's license required.
  • Ability to pass comprehensive background checks.
  • Strong interpersonal and team-building skills.
  • Capacity to manage multiple tasks and work independently in a dynamic environment.
  • Flexible availability, including nights, weekends, and holidays, with some travel required.