Senior Marketing Manager

4 days ago

Washington, Washington, D.C., United States The Skin Clique Full time
About The Skin Clique

We are a nationwide leader in personalized, in-home aesthetic care, offering expert treatments from board-certified providers. Our comprehensive skin evaluations and long-term treatment plans integrate skin health into the broader wellness conversation. As the only practice with a certified curriculum for in-home aesthetic medicine, we prioritize expert care and overall skin health to deliver medical-grade results directly to clients.

About the Position

The Lifecycle Marketing Manager will play a crucial role in planning and executing email and SMS marketing, loyalty programs, UGC initiatives, and other digital tactics to engage, retain, and delight our patients. This role requires a deep understanding of marketing automation and personalization, as well as the ability to collaborate across teams to build and optimize customer journeys.

Key Responsibilities
  • Email & SMS Marketing: Develop and execute personalized email and SMS marketing campaigns using HubSpot, focusing on automation, segmentation, and personalization to drive engagement and revenue.
  • Loyalty Programs: Assist in auditing and relaunching our loyalty program, continuously optimizing it to drive repeat purchases and long-term customer retention.
  • User-Generated Content (UGC) & Reviews: Collaborate on initiatives that engage customers through UGC, such as reviews and social media content, working with cross-functional teams to amplify authentic customer voices.
  • Patient Journey Optimization: Optimize customer flows, from acquisition to purchase and retention, ensuring seamless customer experiences that support our brand promise.
  • E-commerce Customer Experience: Own and optimize the e-commerce experience via Shopify, ensuring a seamless journey from marketing campaigns to online conversions, while collaborating with web and product teams to enhance the patient's digital purchasing experience and drive revenue growth.
  • Patient Insights & Analytics: Use data from HubSpot, PowerBI, Zenoti, Shopify, and other platforms to gain insights into customer behavior, identify at-risk segments, and develop targeted retention campaigns. Provide actionable reports and insights to inform future strategies.
  • Engagement Metrics: Track and report on the effectiveness of engagement initiatives, using KPIs such as open rates, click-through rates, conversions, and customer lifetime value to measure success and drive continuous improvement.
  • A/B Testing and Experimentation: Lead A/B testing and experimentation to optimize email and SMS marketing campaigns, using data-driven insights to refine strategies and improve engagement.
  • Customer Feedback Loops: Collaborate with customer service and clinical teams to gather patient feedback, integrating insights into lifecycle marketing strategies to enhance patient experience and satisfaction.
  • Omnichannel Experience: Ensure a cohesive patient journey across multiple touchpoints, including email, SMS, social media, and in-home services, for a seamless omnichannel experience.
  • Compliance and Privacy: Maintain strict adherence to privacy regulations and compliance requirements across all communications, safeguarding patient data while ensuring marketing practices align with healthcare standards.
  • Hyper-Personalization: Build a patient-centric program rich in value for our community, delivering hyper-personalized marketing messages that efficiently drive revenue and deepen customer relationships.
Requirements
  • Proven experience managing email marketing programs for 3-5 years, with SMS marketing management a strong plus.
  • Experience managing and optimizing the e-commerce journey, from acquisition to conversion, using data-driven insights to improve the overall digital experience and drive revenue.
  • Expertise in marketing and automation platforms such as HubSpot, Zenoti, Zendesk, Shopify, or similar tools.
  • Proficiency in data analytics platforms (GA4, Shopify, PowerBI) to drive customer acquisition and retention strategies.
  • Strong understanding of and appreciation for consumer feedback, segmentation, and behavior to inform targeted marketing strategies.
  • Experience in running A/B tests and using experimentation frameworks to optimize marketing campaigns and improve engagement metrics.
  • Knowledge of CAN-SPAM, CASL, GDPR, and email deliverability best practices.
  • Exceptional attention to detail, with the ability to review content for accuracy and ensure all marketing communications meet The Skin Clique's brand standards.
  • Collaborative mindset, with experience working cross-functionally with provider, creative, customer service, and clinical teams.
Additional Qualifications
  • Experience in lifecycle marketing within the beauty, wellness, or healthcare industries.
  • Knowledge of current email and SMS marketing trends, including best practices for automation, personalization, and engagement.
  • Experience managing or optimizing loyalty programs and other consumer engagement initiatives.
  • Knowledge of building and executing omnichannel marketing strategies that integrate email, SMS, social media, and website touchpoints to create a cohesive customer experience.
  • Strong understanding of patient privacy regulations (HIPAA or equivalent) and how they impact marketing in healthcare-related fields.

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