Senior Marketing Operations Manager
2 days ago
The Senior Marketing Operations Manager will play a critical role in driving data-driven decisions and scalable growth strategies at Keeper Security. This individual will be responsible for managing and optimizing the marketing tech stack, overseeing website operations, and developing and refining data-driven marketing strategies.
Responsibilities- Manage and optimize the marketing tech stack to ensure seamless integrations and system efficiencies
- Oversee website operations and collaborate with marketing, design, and engineering teams to drive website updates, optimizations, and performance improvements
- Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth
- Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance
- Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey
- Build and manage marketing dashboards, reports, and KPIs to track performance and support data-driven decision-making
- Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency
- Support the development and execution of account-based marketing (ABM) operations, including helping launch and scale the program
- Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency
- Ensure data integrity and perform regular maintenance and enhancements of marketing datasets
- 6+ years of Marketing Operations experience in B2B SaaS
- Expert HubSpot admin and advanced Salesforce user
- Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase, and ZoomInfo
- Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must
- Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality, and hygiene, and troubleshooting
- Deep passion for data and exceptional attention to detail. Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality
- A bias for action and rolling up your sleeves to get things done on our dynamic team
- Bachelor's degree in Marketing, Business, or a related field
- Experience working with channel marketing and sales teams
- HubSpot certifications
- Salesforce administrator certified
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt
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