Senior Marketing Operations Manager

2 days ago

Washington, Washington, D.C., United States Keeper Security Full time
About the Role

The Senior Marketing Operations Manager will play a critical role in driving data-driven decisions and scalable growth strategies at Keeper Security. This individual will be responsible for managing and optimizing the marketing tech stack, overseeing website operations, and developing and refining data-driven marketing strategies.

Responsibilities
  • Manage and optimize the marketing tech stack to ensure seamless integrations and system efficiencies
  • Oversee website operations and collaborate with marketing, design, and engineering teams to drive website updates, optimizations, and performance improvements
  • Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth
  • Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance
  • Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey
  • Build and manage marketing dashboards, reports, and KPIs to track performance and support data-driven decision-making
  • Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency
  • Support the development and execution of account-based marketing (ABM) operations, including helping launch and scale the program
  • Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency
  • Ensure data integrity and perform regular maintenance and enhancements of marketing datasets
Requirements
  • 6+ years of Marketing Operations experience in B2B SaaS
  • Expert HubSpot admin and advanced Salesforce user
  • Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase, and ZoomInfo
  • Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must
  • Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality, and hygiene, and troubleshooting
  • Deep passion for data and exceptional attention to detail. Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality
  • A bias for action and rolling up your sleeves to get things done on our dynamic team
  • Bachelor's degree in Marketing, Business, or a related field
Preferred
  • Experience working with channel marketing and sales teams
  • HubSpot certifications
  • Salesforce administrator certified
Benefits
  • Medical, Dental & Vision (inclusive of domestic partnerships)
  • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
  • Voluntary Short/Long Term Disability Insurance
  • 401K (Roth/Traditional)
  • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
  • Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

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