Senior Marketing Manager

4 weeks ago

Washington, Washington, D.C., United States Certified Financial Planner Board of Standards, Inc. Full time
Job Summary

The Senior Marketing Manager is responsible for leading a team and executing comprehensive marketing strategies that support annual certification renewals and reinstatements for CFP professionals, campaigns for corporate partners to promote CFP certification, programs and events, and products and services developed by departments across CFP Board.

This position coordinates and collaborates with departments across the organization to plan and deliver on their marketing needs.

Key Responsibilities
  • Conceives and implements creative marketing plans that meet and exceed KPIs.
  • Oversees the end-to-end creation and execution of integrated marketing campaigns across various channels, including email, paid search, paid social, display advertising, remarketing, webinars, direct mail, print, telemarketing, event management, direct response and content marketing.
  • Supervises a team consisting of a Senior Marketing Specialist and two Marketing Specialists.
  • Responsible for certification renewals and reinstatement programs and maintaining high retention rates of CFP professionals.
  • Strengthen the adoption of CFP certification at financial services firms through customized campaigns for internal use.
  • Oversees marketing to increase Continuing Education Sponsors.
  • Oversees product sales and conference/event promotions.
  • Drives robust A/B testing to continuously iterate on growth tactics through experimentation, exploring new channels and methods to optimize and increase engagement.
  • Demonstrates a keen eye for detail and a high level of proficiency in crafting compelling and error-free copy across various formats.
  • Able to edit and refine content effectively to ensure clarity, consistency, and alignment with brand voice and messaging.
  • Develops and executes effective email marketing strategies, including segmentation, automation, and performance analysis.
  • Ensures brand guidelines across all marketing channels are correctly implemented.
  • Manages and collaborates with agencies and other strategic partners.
  • Performs other duties as assigned or necessary.
Requirements
  • Bachelor's degree in marketing, advertising, business or related field.
  • A minimum of 7 years' experience in marketing and hands-on email marketing automation.
  • Strong understanding of digital marketing trends, tools, and analytics.
  • Supervisory experience is required.
  • Ability to oversee, interpret and utilize effective market research.
  • Analytical experience with BI tools, Google Analytics, Looker Studio and Tableau preferred.
  • Budget management, P&L experience and e-commerce experience.
  • Experience managing vendor relationships, including contract negotiations.
  • Ability to think strategically and creatively.
  • Excellent time and project management skills.
  • Ability to work in a collaborative environment as a team leader and member.
  • Experience working with IT departments to implement, track, and improve marketing programs.
  • Excellent presentation, written and verbal communication skills; marketing copywriting and editing skills.
  • Proficiency in MS Office.
About CFP Board

CFP Board is the professional body for personal financial planners in the U.S. CFP Board consists of two affiliated organizations focused on advancing the financial planning profession for the public's benefit.

CFP Board of Standards (501(c)(6)) sets and upholds standards for financial planning and administers the prestigious CERTIFIED FINANCIAL PLANNERTM certification - widely recognized by the public, advisors and firms as the standard for financial planners - so that the public has access to the benefits of competent and ethical financial planning.

CFP certification is held by more than 100,000 people in the U.S.

CFP Board Center for Financial Planning (501(c)(3)) addresses diversity and workforce development challenges and conducts and publishes research that adds to the financial planning profession's body of knowledge.

This position works on programs which are part of both the 501 (c)(6) and the 501 (c)(3).

This position is based in the Washington D.C. office and works a hybrid schedule which could be changed at any time.

CFP Board believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff.

CFP Board is an Equal Opportunity Employer.

The applicable starting annual base salary is anticipated to be in the range of $105,000.00 to $130,000.00, in addition to base salary, total compensation includes incentive compensation for which employees are eligible based on completion of individual goals.

  • Marketing Coordinator Senior

    3 weeks ago

    Washington, Washington, D.C., United States Growing Marketing Organization Full time

    Job DescriptionWe are seeking a detail-oriented and organized Sr. Coordinator, Partner Marketing to provide vital administrative support to our Partner Marketing team. This role is essential for facilitating communication between internal departments and external agencies, ensuring the efficient execution of marketing initiatives. The ideal candidate will...

  • Senior Marketing Coordinator

    4 weeks ago

    Washington, Washington, D.C., United States Growing Marketing Organization Full time

    Job OpportunityWe are seeking a highly organized and detail-oriented Marketing Coordinator to provide administrative support to our Partner Marketing team. This role is essential for facilitating communication between internal departments and external agencies, ensuring the efficient execution of marketing initiatives.Key Responsibilities:Organize team...

  • Senior Marketing Project Manager

    4 weeks ago

    Washington, Washington, D.C., United States RJM Technologies, Inc. Full time

    Job Title: Senior Marketing Project ManagerWe are seeking a Senior Marketing Project Manager to join our team at RJM Technologies, Inc. in Washington, DC. This is a 12-month consulting opportunity with a hybrid schedule that supports remote work on Monday and Friday and on-site Tuesday through Thursday.Job DescriptionThe Senior Marketing Project Manager will...

  • Senior Marketing Project Manager

    2 months ago

    Washington, Washington, D.C., United States RJM Technologies, Inc. Full time

    Job Title: Senior Marketing Project ManagerWe are seeking a Senior Marketing Project Manager to join our team at RJM Technologies, Inc. in Washington, DC. This is a 12-month consulting opportunity with a hybrid schedule that supports remote work on Monday and Friday and on-site Tuesday through Thursday in our Washington, DC office.Job Summary:The Senior...

  • Senior Marketing Manager

    4 weeks ago

    Washington, Washington, D.C., United States Vasion Full time

    Job DescriptionVasion is seeking a seasoned marketing professional to lead our growth marketing efforts. As a Senior Marketing Manager, you will be responsible for developing and executing integrated marketing campaigns to drive customer acquisition and retention.Key Responsibilities:Develop and implement demand generation strategies to support...

  • Senior Marketing Manager

    3 weeks ago

    Washington, Washington, D.C., United States CBRE Full time

    About the RoleAs a Senior Marketing Manager at CBRE, you will lead a national team in developing and executing marketing strategies to help industrial commercial real estate owners market their assets to prospective occupants and their brokers. This role requires a master marketer with strong leadership capabilities and a natural strategic thinker.Key...

  • Senior Marketing Program Manager

    4 weeks ago

    Washington, Washington, D.C., United States Calabrio Full time

    Unlock Your Potential as a Senior Marketing Program Manager at CalabrioAre you a marketing innovator looking to drive growth and success in a dynamic environment? We're seeking a seasoned Senior Marketing Program Manager to join our team at Calabrio, a leader in customer experience intelligence.About the RoleAs a Senior Marketing Program Manager, you will...

  • Senior Marketing Operations Manager

    4 weeks ago

    Washington, Washington, D.C., United States Keeper Security Full time

    About Keeper SecurityKeeper Security is a leading provider of cybersecurity solutions, trusted by millions of individuals and thousands of organizations worldwide. Our award-winning platform offers best-in-class password management, secrets management, privileged access, secure remote access, and encrypted messaging.About the RoleWe are seeking a highly...

  • Senior Digital Marketing Manager

    4 weeks ago

    Washington, Washington, D.C., United States Sparks Group Full time

    Job SummaryWe are seeking a highly skilled Senior Digital Marketing Manager to join our team at Sparks Group. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns across digital channels to drive business growth and revenue.Key Responsibilities:Lead and manage a team of marketing...

  • Senior Marketing Manager

    3 weeks ago

    Washington, Washington, D.C., United States Hf Hq Full time

    About the Role:Hf Hq is seeking a Senior Manager, Marketing to enhance brand recognition and spur revenue growth for our KI Concerts division.This strategic, hands-on leader will serve as a key member of the Marketing team, responsible for developing and implementing KI Concerts' B2B marketing strategies to drive customer acquisition, engagement, and...

  • Senior Digital Marketing Manager

    4 weeks ago

    Washington, Washington, D.C., United States Atticus Inc Full time

    About Atticus IncAtticus Inc is a leading provider of digital marketing solutions for law firms. With over 30 years of experience, we have helped thousands of attorneys grow their businesses and achieve their goals.Job SummaryWe are seeking a highly skilled Senior Digital Marketing Manager to join our team. As a key member of our marketing team, you will be...

  • Senior Marketing Director

    4 weeks ago

    Washington, Washington, D.C., United States Bio-Techne Full time

    Senior Manager, Global MarketingBio-Techne is seeking a highly experienced Senior Manager, Global Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that align with our company's goals and objectives.Key Responsibilities:Develop and...

  • Senior Marketing Director

    4 weeks ago

    Washington, Washington, D.C., United States Bio-Techne Full time

    Senior Marketing DirectorAt Bio-Techne, we're seeking a seasoned Senior Marketing Director to lead our global marketing efforts. As a key member of our team, you'll be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Marketing Strategy: Define and implement marketing strategies that align with our...

  • Senior Email and Direct Mail Marketing Manager

    4 weeks ago

    Washington, Washington, D.C., United States INCPG Full time

    Senior Email and Direct Mail Marketing ManagerWe are seeking a seasoned marketing professional to lead our email and direct mail marketing efforts. As a Senior Email and Direct Mail Marketing Manager, you will be responsible for developing and executing channel strategies across email and direct mail channels to maximize customer engagement and revenue...

  • Marketing Senior Manager, UPLIZNA Medical Marketing Lead

    3 weeks ago

    Washington, Washington, D.C., United States Amgen Full time

    Job DescriptionAs a Senior Marketing Manager for UPLIZNA, you will be responsible for leading the development of the Neurology Speaker Bureau and executing a medical marketing strategy to support the launch of UPLIZNA in gMG. This includes peer-to-peer education, congress activities, and association relations to achieve brand objectives, strategies, and...

  • Salesforce Marketing Cloud Senior Manager

    3 weeks ago

    Washington, Washington, D.C., United States The American Institute of Architects Full time

    Job SummaryAs the Senior Manager of Salesforce Marketing Cloud, you will be responsible for leading the development, communication, and implementation of email and marketing automation best practices across AIA's products and member strategy.This role requires a strong understanding of Salesforce Marketing Cloud and the ability to manage and execute complex...

  • Salesforce Marketing Cloud Senior Manager

    3 weeks ago

    Washington, Washington, D.C., United States The American Institute of Architects Full time

    Job Title: Salesforce Marketing Cloud Senior ManagerJob Summary:The American Institute of Architects (AIA) is seeking a highly skilled Salesforce Marketing Cloud Senior Manager to lead the development, communication, and implementation of email and marketing automation best practices across AIA's products and member strategy. As the lead in Salesforce...

  • Marketing Senior Manager, UPLIZNA Medical Marketing Lead

    3 weeks ago

    Washington, Washington, D.C., United States Amgen Full time

    Job DescriptionAt Amgen, we are committed to serving patients with serious illnesses. As a Marketing Senior Manager for the UPLIZNA brand, you will play a critical role in developing and executing a medical marketing strategy to support the launch of UPLIZNA in Generalized Myasthenia Gravis (gMG).Key Responsibilities:Develop and execute a comprehensive...

  • B2B Marketing Director

    4 weeks ago

    Washington, Washington, D.C., United States The Marketing Practice Full time

    About the RoleWe are seeking an experienced B2B Marketing Director to join our team at The Marketing Practice. As a key member of our team, you will be responsible for leading client relationships and developing marketing strategies that drive business growth.Key ResponsibilitiesDevelop and implement marketing strategies that meet client business...

  • Senior Marketing Director

    4 weeks ago

    Washington, Washington, D.C., United States Bio-Techne Full time

    About the RoleWe are seeking a highly experienced Senior Manager, Global Marketing to join our team at Bio-Techne. As a key member of our marketing team, you will be responsible for developing and executing our global marketing strategy, driving business growth, and building strong relationships with our customers and partners.Key ResponsibilitiesDevelop and...