Senior Product Marketing Manager

3 weeks ago

Minneapolis, Minnesota, United States AtriCure Full time
Job Description

Job Title: Senior Product Marketing Manager - Pain Management

Job Summary:

The Senior Product Marketing Manager - Pain Management will be responsible for driving awareness and adoption of AtriCure's Pain Management products for post-operative pain relief in cardiothoracic procedures. This role will work closely with cross-functional teams to develop and execute marketing strategies, educate customers, and identify opportunities for product growth.

Key Responsibilities:

  • Align with field teams to refine and implement marketing strategies and programs
  • Educate, advise, and interact with customers in support of business goals and objectives
  • Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and patient advocacy outreach
  • Monitor competitive landscape to enable the franchise to develop better informed strategies and communicate internally to relevant stakeholders
  • Work with all departments to execute effective product launches and ongoing support to achieve sales performance goals
  • Identify opportunities to present emerging data related to the therapy at major medical conferences
  • Lead Advisory Board meetings to drive consensus and standardization of evolving procedural and multi-modal pain management strategies
  • Contribute to overall Pain Management franchise strategy roadmap and implement business plans to grow the product line
  • Establish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product development activity
  • Work closely with Research and Development to manage assigned products

Requirements:

  • Bachelor's degree in marketing, biomedical engineering, or a related field
  • Minimum of three to seven years successful sales/marketing or related experience
  • Ability to influence cross-functional teams without formal authority, preferably engineering teams
  • Builds and nurtures relationships internally and with external customers
  • Analytical and strategic, effective technical writer, and strong moderator/presenter
  • Hands-on and able to manage multiple deadlines in a fast-paced environment
  • Ability to travel 0-35% domestically and internationally

About AtriCure:

AtriCure is a leading medical device company that provides innovative technologies for the treatment of Afib and related conditions. Our products are used by electrophysiologists and cardiothoracic surgeons around the globe to treat Afib and reduce Afib-related complications.

Benefits:

AtriCure offers a variety of benefits to its employees, including medical and dental insurance, 401(k) matching, paid parental leave, and more. We also offer a comprehensive benefits package that includes pet insurance, volunteer time off, and access to our on-site fitness center and cafeteria.

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