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Senior Vice President of Consumer Marketing and Content Strategy

1 month ago

Minneapolis, Minnesota, United States Ameriprise Financial Full time
Job Summary

The Vice President, Consumer Marketing and Content Strategy is a senior member of the Brand, Marketing and Digital Experience leadership team reporting to the Senior Vice President of Marketing.

Key Responsibilities
  • Lead the development and implementation of the overall Ameriprise marketing strategy and success in achieving our shared goals.
  • Provide leadership to Consumer content and search/social product teams.
  • Own the development and implementation of consumer marketing strategy in partnership with the SVP's leadership team.
  • Develop and implement strategic framework and journey roadmap for consumer omni-channel content marketing programs across AWM, in concert with business partners.
  • Lead the strategy and implementation for firm-delivered marketing programs.
  • Collaborate with market insights, social listening teams and Brand to generate insights and create actionable reports/playbooks that lead to optimization and efficiencies in contact management.
Requirements
  • 15+ years' experience in integrated marketing, content strategy/management, social /search channel ownership, direct to consumer marketing.
  • Proven track record bringing to life the marketing strategy through omni-channel content marketing.
  • Demonstrated experience with consumer journey mapping, personalization.
  • Proven experience owning and leading search and social channels.
  • Innovation driven, dedicated to success and team focused.
  • A proven track record of developing employees and leading high performing teams.